888 Holdings and Playtech are further rooting their partnership with a new collaboration. The latter will now offer its dedicated iGaming portfolio to 888Casino in the United States. 888Casino NJ will host games from Playtech in the Live and RNG casino vertical.
Both companies agreed to a multi-state partnership that will deepen their relationship in the United States. Playtech will incorporate its Live Casino and random number generator (RNG) and the first market to enjoy this partnership is New Jersey.
The releases will be with 888casino as the partnership aims to penetrate other regulated jurisdictions in the US. Some of the potential states the partnership is looking to explore include Michigan, Connecticut, West Virginia, Pennsylvania, and Delaware.
But the expansion will depend on priorities set by the two companies as well as their expertise in the US iGaming industry. Shimon Akad commented on the latest partnership. The Playtech CEO stated that the collaboration with 888casino is an important step for the company. Akad further said that 888’s decision to extend its content deal with the game developer is a show of trust.
The collaboration with 888casino will see the game developer deliver its range of games to the casino, spanning both classic and new titles, including popular options like Adventures Beyond Wonderland. This addition aims to offer new and exciting experiences for US players. Akad expressed its pride over the partnership with 888casino as the company offers top-of-the-line online entertainment to US customers.
Howard Mittman was also upbeat about the new opportunity. The 888 US president said the partnership is a new venture for both companies. They added that the RNG and Live Casino categories are key segments in the company, especially in the US market.
The latest collaboration between 888casino and Playtech comes at the back of another one in July too. EveryMatrix is the company involved in this one. The game developer signed a deal with the iGaming site to supply it with content from Spearhead Studios and Armadillo. While 888 enjoys a solid reputation worldwide, the EveryMatrix is interested in the US market.
Besides, it already has a presence in several states including Michigan, New Jersey, and Pennsylvania. Just this year, the company received a license to start operations in West Virginia.
888 welcomed the deal, with the B2C Casino vice president stating that the company is always striving to be to offer top-quality content. That's why it opted to partner with EveryMatrix and benefits from its state-of-the-art content. Armadillo Studios, which is one of the studios in the deal, is set to release The Lioness. This is a slot game inspired by Amanda Nunes, a professional MMA fighter.