888 Holdings Limited expanded its reach by opening 888Africa, a logical venture, through its sports betting brand 888bet. The brand is now available in four regional markets, which are Kenya, Tanzania, Mozambique, and Zambia. This move is the culmination of the company’s efforts as it continues to expand its footprint in Africa
Africa has always been a top priority as its massive market remains untapped even by its biggest rivals. And this is what informed the decision to launch its brand there. The move to launch in four markets in the continent shows its commitment to Africa as part of its corporate strategy aimed at bringing growth and more revenue opportunities.
Christopher Coyne is the founder of 888Africa which started operations earlier in 2022. Coyne was a CMO at The Stars Group as well as an ex-CEO at Goat Interactive. The founder expressed their delight at new market launches. Coyne stated that this move outlines a future where 888 is a permanent player in the sports betting industry while also acting as a trendsetter.
Coyne further stated that launching in four markets is a massive milestone for such a young company that only started six months ago. They also expressed hope and confidence about the market, reassuring that the 888 brand is more than capable and has the strength as well as the competitive edge to build on a market position on the African continent.
Coyne stated they look forward to introducing 888bet along with its unique offerings to new customers across the different regions in the coming months. Itai Pazner also welcomed the launch, and was just as pleased to see 888bet expand its footprint in the four new African markets.
Pazner commented on this new milestone by 888 Holdings. The CEO stated the company always had the plan to expand into the African market to offer its products as well as create engaging customer relations. Pazner stated that the value it brings to the table will be visible in the next few months as it builds on early successes.
Already the 888 fraternity is a successful brand and its merits already exist to help the newest venture navigate the sports betting industry in the region.
The entrance in Africa comes barely a month after the company partnered with Betsoft to enter the Romanian market. This partnership will allow Betsfot to offer its award-winning slots such as Primal Hunt, Book of Darkness, Take the Bank, and Stacked to Romanian players.
On the other hand, newly-registered players on the 888 platform will have a chance to claim amazing welcome bonuses. Players will also benefit from Player Points available on the 888 Club. These points can later be exchanged for various prizes.