Aspire Global continues its expansion into the Danish market by securing a sports betting license. The company’s subsidiary BtoBet has been approved by the Danish Gambling Authority to provide its services in the country. This provides Danish players with more Aspire Global options, with the company already having a casino license there.
Players in Denmark will be very used to playing Aspire Global’s products. The company has been providing casino content in the country since 2012. The move into sports betting in the country will help to further establish its presence there. The BtoBet platform is one of Aspire’s most popular products. Aspire purchased the sportsbook in 2020 and has gone on to make it one of its top brands.
The brand uses player-focused technology and features to offer players one of the most comprehensive sports betting experiences around. It offers a selection of different sports betting options, providing players with a loaded sportsbook. The company has been a big success in Latin America and Africa. The hope is that it will experience the same reception in Europe and the US.
The Chief Executive Officer at Aspire Global, Tsachi Maimon has spoken about how the acquisition of BtoBet has set them up to succeed in the Danish market. Maimon said that their offerings have been significantly improved thanks to the takeover of BtoBet.
Maimon added that they believe BtoBet offers them the chance to provide all of its customers with a top-of-the-range sports betting experience. They finished by saying that having the company, Aspire Global is now able to perform strongly across all verticals.
Aspire Global is one of the industry’s leading B2B providers of iGaming solutions. Its products are licensed in over 30 different regulated markets including the likes of the US, UK, Spain, Portugal, Malta, and more.
Over the years, the company has acquired a range of top providers that now operate under the Aspire Global umbrella. This includes the recent part acquisition of the bingo supplier, End 2 End. It also owns Pariplay, a popular sports betting provider that is now operational in several US states. The company recently announced that Pariplay was operational in Michigan. This further strengthens Aspire Global’s presence in the US market.