Aspire Global Joins a Different Lane in the iGaming Business
It’s been an interesting journey for Aspire Global this last decade. And now the company is entering a new era after divesting its B2C operations to focus on B2B business. However, Tsachi Maimon says its experience in the B2C sector is what will help its growth in its new lane.
From €25m in 2013 to a €213.3m in 2021
CEO Tsachi Maimon joined the company in 2013. But the company only generated €25 million annually. Fast forward to 2021 and the company has grown this figure 8 times to €213.3m. The company has also been in the B2C business which is responsible for the majority of this figure. However, the company offloaded its consumer-facing department to Esports Technologies for €65.5 million.
The company would then end up at the hands of NeoGames, an iLottery giant. NeoGames completed the acquisition in June 2022 for €402.3 million. Maimon stated these forward strides have been a result of careful considerations.
According to the CEO, the company had the intent to have more control of the entire value chain. It’s why there have been several acquisitions within the past few years as the company transformed into a multi-vertical solutions provider.
In 2019, Aspire acquired Pariplay and followed it up with a deal to acquire BtoBet in 2020. The acquisitions continued with Aspire’s 25% stake acquisition of End 2 End, a bingo supplier. Maimon stated that the increased number of regulated markets provided an avenue for the company to help various operators meet the strict regulations imposed by these jurisdictions.
Some of the renowned sportsbooks that Aspire has helped meet these requirements include ITSP in Germany, BoyleSports in the Netherlands, William Hill, and Betfair in Colombia. The Neuron 3 platform acquired via the BtoBet deal recently acquired a GL-33 standard certification. This makes it fully compliant with North America and Maimon added that the client base is a clear approval for this platform.
New Beginnings, More Aspirations for Aspire Global
Pariplay Fusion aggregation platform now offers casino games, virtual sports, eSports, sportsbooks, bingo, and live games under a single API. This allows it to offer over 12,000 titles from 100+ game developers. On top of that are the AspireCore platform and the inclusion of End 2 End that made Aspire look higher and sell its B2C operations.
The move to solely focus on B2B business allows the company to have sustained growth, Maimon stated. According to the CEO, the acquisition by NeoGames will speed up the company’s access to existing and new markets across Canada and the US.
Another reason the CEO stated will accelerate the company’s growth is the fact that its offering will now be available in the iLottery sector. This will help Aspire to get closer to supplying its range of products and services to the entire global industry.
Maimon also added that online lottery has the potential for greater growth compared to other sectors such as sports betting. The industry is currently worth $105 billion and the CEO says customers will seek more turnkey solutions that include all product verticals, including online lottery.
The CEO concluded by stating that the company is in a strong position to emerge as the leading iGaming supplier in North America. With this in mind, Maimon is far from calling it quits after the NeoGames acquisition.
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