Bet365 plans to further expand its American footprint by entering the Pennsylvania iGaming market. This move comes as part of a deal with Churchill Downs Incorporated subsidiary Presque Isle Downs & Casino. The deal comes at a key time for both companies, with Bet365 looking to take the US by storm, and CDI making several major changes to its sports betting strategy.
The partnership with Bet365 will allow CDI to focus on its strategic decision to wind down its online gaming operations. The deal will allow the company to focus on its core operations and to also continue growing the TwinSpires horse-racing betting business. The latter of which will allow it to retain a key presence in the sports betting sector.
Bill Carstanjen, the CEO of CDI said that the new partnership with Bet365 will allow the company to maximise their company’s iGaming market access in the state. They added that the deal is consistent with the plans to exit the online sports business and monetize their iGaming market access.
The move into Pennsylvania will be the second major US market that Bet365 has moved into this year. The company launched in Ohio last week, with the Buckeye State opening its sports betting market for business.
A continued expansion into the US is a major part of Bet365’s plans. The company is already up and running in New Jersey and Colorado, and it is also available in Ontario, Canada. The company’s launch in Pennsylvania is still pending approval from the state Gambling Control Board.
Pennsylvania and Ohio are not the only states where Bet365 intends to launch this year. The company has outlined plans to launch in both Massachusetts and Virginia over the next 12 months. The Massachusetts market is set to open in March.
A spokesperson for the company talked about how this move comes hot on the heels of their move into Ohio. They said that they are delighted to have partnered with CDI and that they look forward to bringing their top-quality sports betting brands to bettors in Pennsylvania.
Bet365 is one of the biggest sports betting operators in the United Kingdom. The company describes itself as the ‘world’s favourite sports betting brand’ and has over 80 million customers worldwide.
The company was founded by Denise Coates, who still operates as the co-owner of the company alongside her brother, John. The company was founded in Stoke-On-Trent in 2000 and still has its main headquarters in the city.
It is a favourite among sports bettors thanks to its innovative betting features. The Bet Builder bonus is one of its more recent successes. As well as sports betting, it also provides casino and live casino options for players.