Betfair has announced a sponsorship deal with Cruzeiro Football Club in Brazil. The deal will see the operator appear as the shirt sponsor for both the Cruzeiro men’s and women’s teams. Cruzeiro competes in the Campeonato Brasileiro Série A, the top division in the country, ensuring plenty of exposure for its new sponsors.
The deal will see big benefits for both parties. Brazil is one of the biggest markets in the world for sports betting, and exposure in the top flight of their football league will be huge for Betfair. It will ensure their product is in front of thousands of fans each week.
Cruzeiro is a big club in Brazilian football, with the team finally returning to the top flight in the coming season. The club’s Mineirão can play host to up to 60,000 on a weekly basis, which will put plenty of eyes on Betfair’s product. The sponsorship will also provide exposure for the operator in all of Cruzeiro’s digital media and interview backgrounds.
As part of the deal, Cruzeiro will also receive increased promotion across Betfair’s social media channels. There will also be exclusive promotions and raffles for fans in the country.
Both Betfair and Cruzeiro are ecstatic about the new deal. Kimbley Daly, the International Managing Director of Betfair International said that they were very excited about the partnership. They said that the return to the top flight is a very important occasion for Cruzeiro and that they are extremely proud to be a part of it.
They added that fans are at the centre of everything that Betfair does, something that is shared with Cruzeiro. They finished by saying that this move is a demonstration of Betfair’s commitment to both the club and its supporters.
Gabriel Lima the CEO of Cruzeiro reinforced these points. They said that this was a historic partnership. It is seen as an important milestone for the club as it rebuilds trust with the fanbase. Lima described Cruzeiro as a club with massive potential and history and said it was going through a special moment. They believe that Betfair, who they describe as one of the industry’s giants, is helping them to take this huge step.
Betfair is a British gambling company that is owned by the Flutter Entertainment Group. It is one of the biggest international sports betting providers and is active in loads of different regulated markets.
The company is famous for its unique promotions and bonuses and is seen as an innovator of popular betting features like Cash-Out and Price Rush. It is also host to a selection of casino games from some of the industry’s biggest developers.