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Betsoft Enters Italian Market with 888casino

Online casino players in Italy are about to be spoiled for choice, with Betsoft confirming its products will now be rolled out in the country via 888casino. Italy will be the latest country to receive the product as the two companies continue to work together. Both names are well-respected within the industry and this appears to be a fantastic deal.

Plenty in Store for Italian Players

The launch of Betsoft games in Italy has been made possible thanks to the company’s recent agreement with 888 via Pairplay. The deal will be lucrative for both companies, and Italy is just the latest country to be part of this agreement. Last month, Betsoft products were made available in Spain. Plus, the provider will continue to roll out in other licensed territories in the coming months. 

Betsoft has a fantastic portfolio of online slots, all of which will be available to customers at This will include popular titles like Stacked, Safari Sam 2, Lava Gold, and Take the Bank. is one of many casinos operating under the 888 brand. It is fully operational and licensed in Italy, holding a license from the AAMS, the Italian gambling regulator. The casino is extremely popular in Italy, due in large to its fantastic game selection and international reputation. 

Betsoft Enters Italian Market with 888casino

Mutual Praise from Both Parties

Anna Mackney, Head of Account Management at Betsoft Gaming, said that the company’s products are unrivaled when it comes to quality and gamification payouts. They said that players will search for the company’s name when they visit operators. Mackney also said that working with such a well-known brand in Italy will be great. 

They also praised 888casino for being such a responsible and high-quality brand. Betsoft sees this as a great chance to get a foothold in what it has highlighted as an important market. 

Talya Benyamini, VP B2C Casino at 888, also spoke highly of the deal. They said that 888 looks forward to working with Betsoft, describing its content as both dynamic and high-quality. 

About 888

888 is one of the most trusted names in the online gambling industry. The casino, which is operated by 888 Holdings, first opened its door all the way back in 1997. Since then, it has established itself as a major player in the industry. These days, you can find over 2,000 games to choose from at its sites. It operates in a range of different markets, attracting over 17 million different visitors a year. 888 is based in Gibraltar and is listed on the London stock market. As well as 888casino, it also offers 888sport and 888poker, as well as some bingo brands as well. 

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Liam Hoofe
Liam Hoofe
Published: 27 Oct 2021
Updated: 13 Mar 2023
Liam is a skilled writer and journalist, highly regarded for his perceptive examination of the gambling industry. He specializes in online casinos and sports betting, and his work has been published in top-tier publications. Here at GoodLuckMate, Liam covers the latest industry news and has also authored various gambling guides, offering both beginners and experienced players in-depth analyses of games and strategies.

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