Customers of various online casino brands under Entain PLC will now have an even wider variety of casino games to choose from. This is after Betsoft announced going live on Entain. The latter is a leader in sports betting and online casino gambling.
The latest partnership came at the turn of the new year, with the announcement posted on Betsoft’s social media platforms. The partnership will now see the developer’s top-performing slots become available on various brands owned and operated by Entain PLC. Some of these slots include:
The announcement was also posted on Pariplay’s LinkedIn. Pariplay is a top content aggregator through its Fusion platform and Betsoft is part of its range of game developers under it. Both companies went ahead to thank the team members that made the deal possible.
Pariplay stated it continues to add value to operators and vendors through its aggregation service. The service is praised for being fast and flexible. The collaboration with Entain is set to boost Betsoft’s visibility considering Entain has a vast portfolio on iGaming platforms. Some of the brands under it include bwin, Sportingbet, Crystalbet, and Ladbrokes just to mention a few.
Pariplay continues to enhance its presence worldwide through high-level collaborations. The collaboration with Entain through Betsoft comes after the content aggregator sealed a partnership deal with BetMGM in the United States. BetMGM is also a partnership between Entain Holdings and MGM Resorts International.
The partnership between Pariplay and BetMGM will see the aggregator supply its content to the latter’s customers. It also offers it an opportunity to offer its third-party content in Michigan and New Jersey.
Furthermore, this deal allows the content aggregator to further enhance its presence in live regulated markets. This is in line with its strategy to expand in the US. Pariplay through its Fusion platform is home to over 120 proprietary releases. But it also features thousands of titles from a variety of top game developers.
Entain PLC was formerly known as GVC Holdings before rebranding. The leading gambling and sports betting company is home to over 25 brands. It’s also listed on the London Stock Exchange and is also a constituent of the FTSE 100 Index.
Betsoft is a popular supplier of iGaming products boasting over 15 years of experience in the industry. The team here comprises a range of industry experts including 3D animators, software developers, and engineers. Apart from video slots, the developer also has a collection of table and card games as well as video poker among others.