Betsson Strengthens in Argentina with Cordoba License

Betsson continues to expand its presence in Argentina. The company has secured a third license in the country, allowing it to provide its service in the region of Cordoba. This is another step in the operator’s continued expansion into South America.

Third License in Argentina

Betsson has been busy cementing its status as a top operator in Argentina. The company has partnered with Casino de Victoria to provide services to players in different regions in Argentina. This license, granted by the regulator, Loteria de Cordoba, is the third license Betsson has been granted in the region. It is the eighth operator to receive a license in Cordoba. 

The company was granted licenses in both the Province of Buenos Aires and the City of Buenos Aires and launched successfully in both in 2022. Betsson began its working relationship with Casino de Victoria back in 2019, with the two companies forging a strong partnership. Casino de Victoria is a leading land-based casino in the country and is part of the Grupo Mautone, a key operator in the region. This has provided Betsson with a strong platform in the country on which to build. 

An Ambitious Plan 

Speaking about the license, Betsson president and chief executive Pontus Lindwall expressed their delight in getting it approved. They praised their partner, Casino de Victoria, and talked of their experience in the Argentinian market. 

Lindwall said that the meeting of Casino de Victoria’s experience in the market and Betsson’s online presence and know-how will help them become an industry-leading operator in Argentina. 

The announcement of the license comes just weeks after Betsson confirmed it had secured sponsorship deals in two other Latin American countries. The company has added four years to its pre-existing sponsorship deal with the Peruvian top football league, Liga 1, and has become the commercial partner of the Chilean first division - the newly named, Campeonato Bettson. 

About Betsson Group 

The Betsson Group is one of the top iGaming operators in Europe. The company is active in a range of different regulated markets on the continent. You can find its casinos operational in the UK, Sweden, Spain, and Germany. The operator also holds a license from the Malta Gaming Authority. This ensures players across Europe can experience the quality offered by its products. 

The company is not exclusively focused on the UK market. It has also expanded worldwide in recent years. South America has been a big target for the company as the recent licenses in Argentina have demonstrated. It has also expanded into the US, with its sportsbook products being available in a handful of states. This expansion is likely to continue to accelerate over the next few years. 

Liam Hoofe

Published: 07 Feb 2023

 | Updated: 13 Mar 2023

Liam is a skilled writer and journalist, highly regarded for his perceptive examination of the gambling industry. He specializes in online casinos and sports betting, and his work has been published in top-tier publications. Here at GoodLuckMate, Liam covers the latest industry news and has also authored various gambling guides, offering both beginners and experienced players in-depth analyses of games and strategies.

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