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Betway Adds eSports Team FURIA to its Sponsorship Portfolio

Betway Adds eSports Team FURIA to its Sponsorship Portfolio

Online sports betting platform, Betway, announced its partnership with FURIA. The partnership solidifies Betway as a top eSports betting platform. FURIA is an eSports organization based in Brazil.

Betway Adds Another Top eSports Team to its Portfolio

FURIA, an eSports organization in Brazil, has agreed to a partnership with the online sports betting platform, Betway. The agreement is set to solidify Betway’s presence in the eSports betting space. 

According to the deal, Betway and FURIA are set to collaborate on various international aspects. These include activations and content across BetwayTV, a proprietary streaming platform by the sports betting company. On the other hand, FURIA will access Betway’s partners located in Brazil and across the world. 

Betway replaces Rivalry, a sports betting platform from Ontario that partnered with FURIA in January 2020. This was when the online betting company was looking to establish itself in LatAm markets. 

Betway Adds eSports Team FURIA to its Sponsorship Portfolio

Reactions from FURIA and Betway 

Betway’s Head of eSports, Adam Savinson, expressed the company’s joy at partnering with FURIA. He added that the company looks forward to expanding its Brazilian eSports reach by ensuring fans get the best partnerships and content. 

FURIA’s Co-CEO, André Akkari, heaped praise on the sports betting company, terming them as global leaders when it comes to eSports betting. The CEO also added by praising Betway’s commitment to responsible and safe gambling as the two brands look forward to a blooming partnership filled with creative content for their fan bases. 

Betway’s Love for eSports 

The partnership with FURIA is just one of the many notable eSports partnerships by Betway as it aims to become a leader in eSports betting. Some of the key collaborations include those with Ninjas in Pyjamas, BIG Clan, MIBR (Made in Brazil), PSG.LGD’s Dota 2. 

The decision by both Betway and MIBR to extend their partnership in January 2020 marked the fourth consecutive year that the sports betting company would sponsor the most successful CS:GO (Counter-Strike Global Offensive) team in Brazil. 

In March 2021, Betway also agreed to extend its partnership with yet another professional eSports team. PSG.LGD, a Dota 2 team, extended Betway’s partnership as their official betting partner. 

That’s not all! Betway is working on another mega-deal. This time, a merger between its parent company, Super Group, and (SEAC) Sports Entertainment Acquisition Corp. Both companies agreed to a merger worth $4.75 billion in April. This merger will see the sports betting company broaden its wings in the US market. 

The Rise of eSports in Latin America

eSports continues to be a leading source of entertainment, especially for young guys worldwide. However, Latin America is coming up fast as a top destination despite North America, Asia, and Europe being massive markets. 

According to Statista, Mexico and Brazil lead in eSports popularity, with the latter expected to rake in revenues in the region of $22 million by 2023. This just $2 million shy of Mexico’s $22 million for the same period. 

The estimated numbers are courtesy of increasing demand from players in this region. LatAm boasts over 45 million eSports fans according to Newzoo, a consulting firm. The eSports market is also growing on a global scale after the industry generated over $1 billion.

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