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Betway Announces Seven New Deals With Major Sporting Franchises

Betway continues to make its mark on the USA, with the famous gambling company signing seven new partnerships with major sporting franchises in the country.

Presence in the NBA and NHL

Betway recently announced that it has signed partnerships with seven major teams spread across the National Basketball Association (NBA) and the National Hockey League (NHL). The deal will see the company start partnerships with Chicago Bulls, Brooklyn Nets, Golden State Warriors, LA Clippers, and Cleveland Cavaliers. These five teams are all major names in the NBA.

When it comes to hockey, the company has signed a deal with The New York Islanders. As well as this, the Los Angeles Kings will use the Betway casino and betting brand via in-game and several digital assets. These are both well-known brands in the NHL and will do a great job of enhancing the brand’s presence on both the East and West coast. 

These deals will prove hugely beneficial for Betway, and will seriously increase the brand’s presence in the states. No further details have been released regarding the lengths of the deals or any money involved. 

Betway is one of many iGaming companies to be moving into the American market recently, as the USA continues to embrace the world of sports betting. More and more states are beginning to loosen up their laws surrounding online gambling, and this can only be a good thing for gambling operators looking to break into this market. 

Betway chief executive Anthony Werkman recognized this, and he also mentioned how these new deals show a commitment to market the brand around the world. Now, the brand name will be visible during some of the biggest games in the NBA and NHL seasons. He also put an emphasis on his brand’s commitment to providing a safe and fair gambling environment for its customers. 

Betway Sports Betting

Making its Presence Felt

It is not just the hockey and basketball worlds where the company’s presence will be felt. Betway will also be sponsoring the Miami Open tournament which takes place during the first week of April. Betway’s logo will be visible at courtside and will also be featured on the tournament’s websites and their digital offerings. 

This deal was one of the first tennis sponsorships to be approved in the US after the ATP tour ended a two-year ban on such deals. The ban was brought about after several match-fixing scandals broke and caused problems within the tennis world. 

Worldwide Expansion

The Betway company is certainly busy at the moment. Its global presence will also continue to grow throughout Europe this year. The iGaming company was one of several operators who received approval from the Regional Council in Darmstadt to operate in Germany. This comes after some law changes made it more difficult for operators to become licensed in the country. 

As with America, the company has wasted little time in making its presence felt in the German market. It signed sponsorship deals to become the official betting partner of Bundesliga clubs Werder Bremen, Hertha BSC, and VFB Stuttgart. The Bundesliga is one of the biggest football divisions in Europe, and this will provide some good exposure for the company. 

The company hasn’t stopped there. It was also unveiled as the official sponsor of the T20 cricket tournament in South Africa, as well as launching their Betway Squad initiative in Brazil. Quite impressive!

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Liam Hoofe
Liam Hoofe
Published: 09 Apr 2021
Updated: 13 Mar 2023
Liam is a skilled writer and journalist, highly regarded for his perceptive examination of the gambling industry. He specializes in online casinos and sports betting, and his work has been published in top-tier publications. Here at GoodLuckMate, Liam covers the latest industry news and has also authored various gambling guides, offering both beginners and experienced players in-depth analyses of games and strategies.

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