Disclosure: GoodLuckMate is reader-supported. We may earn a commission if you sign up to a casino via links on our site. Find out more.

Back to list
Betway Partners with ATP’s MercedesCup Tournament

Betway Partners with ATP’s MercedesCup Tournament

Online gambling brand, Betway, announced its partnership with the MercedesCup of the ATP. The partnership means Betway will be the official betting partner of the MercedesCup tennis tournament.

Betway Secures MercedesCup Sponsorship

Betway is on a streak of partnerships and sponsoring the MercedesCup tournament is another feather in its cap. The online gambling brand made a return to sponsoring tennis tournaments after its announcement that it will be the official betting partner of the ATP250 MercedesCup tournament. 

The tournament is set to kick off in Stuttgart, Germany, at the Club Weissenhof starting June 8 to June 13. This tournament is highly ranked among the top grass tournaments in the ATP Tour coming before the Wimbledon Grand Slam. 

This year’s tournament is set to attract top talents such as Nick Kyrgios, Stan Wawrinka, and Denis Shapovalov. The tournament wasn’t always known as the MercedesCup. It acquired the name after Mercedes started sponsoring the tournament. Before that, it was known as the Stuttgart Open.

Betway Partners with ATP’s MercedesCup Tournament

Betway’s Focus on Tennis 

The MercedesCup Tournament Director, Edwin Weindorfer commented on the partnership. According to him, Betway is a successful company and the tournament is more than happy to partner with it in sponsoring the tournament, especially during a challenging period. Mr. Weindorfer also spoke about Betway’s focus on tennis. According to him, tennis is a perfect communication platform. 

On his end, Betway CEO, Anthony Werkman, expressed the company’s joy at becoming the official betting partner of the tournament. Mr. Werkman also pledged Betway’s continued support for the sport worldwide. 

The partnership with the MercedesCup is set to last three years. Consequently, Betway joins a list of other sponsors that include Emirates, Wir machen Druck, Liqui Moly, GG Elementum, Gazi, Lavazza among others. 

A Lift on Sponsorship Ban Gives Betway the Green Light

The ATP Tour lifted its sports betting collaboration ban, thus allowing Betway and the MercedesCup to reach a sponsorship agreement. This ban suspension came after the TUI (Tennis and Integrity Unit) revised commercial agreements. As a result, the ATP250 and 500 tournaments had the chance to partner with licensed and regulated bookmakers. 

Having said that, the Grand Slam and ATP Masters events in the Australian Open, US Open, French Open, and Wimbledon are still prevented from collaborating with sports wagering companies. 

Betway has been on a streak of partnerships, with the sports betting company already set to sponsor the Estoril Portugal Open, Miami Open, and Mutua Madrid. These are all ATP Tour events as it solidifies its commitment to supporting professional tennis worldwide. 

Betway’s Increasing Sports Sponsorships

Betway has mastered the art of securing partnerships with sports teams and tournaments. Just recently, the sports betting company signed a deal with Surrey, an English county club. This marked the latest partnership in the world of cricket. 

In May, the company announced its partnership with NHL to become the league’s official sports betting partner. The move to partner with the NHL is part of Betway’s strategy to penetrate the U.S. sports betting market. In March, the company also signed deals with the NBA (National Basketball Association). It also collaborated with the Brooklyn Nets, Los Angeles Clippers, Cleveland Cavaliers, and Chicago Bulls. 

Betway is a globally acclaimed online gambling platform. The company started operations in 2006 and has since grown into a top online operator. Its headquarters are in Malta but it also has offices in the Isle of Man, Cape Town, and London. 

The Best Casinos – Recommended by Experts!

Play to win in our top recommended casinos online

No. 1 Casino for players in Virginia - United States
9.3 Our score

GoGo Casino

(0 player reviews)
Unlicensed operator
Find out more
Betway Adds eSports Team FURIA to its Sponsorship Portfolio
Betway Adds eSports Team FURIA to its Sponsorship Portfolio

Online sports betting platform, Betway, announced its partnership with FURIA. The partnership solidi...

Playson and Betconnections Partner for LatAm Expansion
Playson and Betconnections Partner for LatAm Expansion

Online casino content supplier, Playson, announced its partnership with Betconnections. The games su...

Claim Your Cashback Courtesy of the Vulkan Vegas Cashback Promotion
Claim Your Cashback Courtesy of the Vulkan Vegas Cashback Promotion

Vulkan Vegas is offering its players a chance to claim cashbacks based on their loyalty level. Punte...

Alderney Authorities Licensed 50 Companies in 2020
Alderney Authorities Licensed 50 Companies in 2020

Regulatory commissions all across Europe have started publishing 2020 results. One of them is the Al...

EGBA Welcomes European Commission Proposal For e-ID Cards
EGBA Welcomes European Commission Proposal For e-ID Cards

When it comes to EU directives, things can get a bit complicated. Every country, every party, and ev...

Belgian Gaming Commission Issues Almost €60,000 Worth of Fines
Belgian Gaming Commission Issues Almost €60,000 Worth of Fines

For most of us, 2020 seems like nothing but a distant dream, but Belgian regulators have just publis...

Swedish Court Reduced Penalties for Genesis and Aspire
Swedish Court Reduced Penalties for Genesis and Aspire

Sometimes, gambling regulators get seduced by their own power, so they make rookie mistakes. It seem...

Northern Ireland To Make Gambling Regulation Changes after 35 Years
Northern Ireland To Make Gambling Regulation Changes after 35 Years

Northern Ireland is set to experience the first significant change to its current gambling regulatio...

Connecticut Passes Bill to Legalize Online Sports Betting & iGaming
Connecticut Passes Bill to Legalize Online Sports Betting & iGaming

New changes have been made to laws in Connecticut that will see online sports betting, fantasy sport...

LeoVegas Becomes The Newest Member of Dutch Gambling Association NOGA
LeoVegas Becomes The Newest Member of Dutch Gambling Association NOGA

Online casino LeoVegas has just become the newest member of The Netherlands Online Gambling Associat...

Land-Based Casinos Are Hurting From the Success of Online Competitors
Land-Based Casinos Are Hurting From the Success of Online Competitors

Deutsche Bank analyst Carlo Santarelli has released a new study showing the effects of online casino...

Three Belgian Tennis Players Suspended by the ITIA
Three Belgian Tennis Players Suspended by the ITIA

The International Tennis Integrity Agency has handed out suspensions to three tennis players. The su...