Evolution and Entain Partner to Launch Its Games in the UK
Leading live casino games developer, Evolution, announced its partnership with Entain. Entain owns popular casino brands in the United Kingdom. These include Gala, Coral, and Ladbrokes. The deal will see the entire range of Evolution’s portfolio become available at these casino brands.
Evolution’s Portfolio Will be Available on Entain’s Casino Brands
Specialists in the live casino games area, Evolution announced its partnership with Entain. Entain is an industry giant and the collaboration will see Evolution launch its product portfolio with Entain’s casino brands in the United Kingdom.
This deal will see Entain’s online platforms, Gala, Coral, and Ladbrokes stock the entire range of online games developed by Evolution. Evolution’s most popular titles Crazy Time and Lightning Roulette are already live at Coral and Ladbrokes.
Evolution Commercial Director in Europe, Gavin Hamilton, commented on the partnership. According to him, Evolution is interested in the UK market and the partnership with Entain will allow customers to access its games.
Other casinos are set to follow soon as is the case with other titles from the game studio. These include Gonzo’s Treasure Hunt Live and Evolution’s FP (first person) RNG games. Richard Barr who is the Gaming Director at Ladbrokes-Coral expressed the casino’s excitement at the opportunity to offer its numerous customers in the UK and worldwide with Evolution’s top-quality games.
Entain to Increase its Offerings to Customers
Entain’s casino brands are set to benefit from the inclusion of Evolution’s range of games. The brands already offer its customers a wide selection of games sourced from leading developers including Red Tiger Gaming and NetEnt. This is set to increase player experience.
Keep in mind, Evolution went on a streak of acquisitions in 2020 that saw it acquire both Red Tiger and NetEnt Live. However, the partnership with the latter lifted plenty of dust as the acquisition rendered several employees at NetEnt AB redundant. This came after the acquisition deal worth £1.6 billion was finalized.
Evolution has been on a streak of acquisitions, with the latest one coming last month. Evolution signed an agreement with Big Time Gaming, a leading online slots developer. The deal included the company’s acquisition of Big Time Gaming at a total cost of €450 million. This amount was paid in Evolution shares and cash. Of the €450 million, Evolution paid €220 million upfront.
Evolution’s acquisition of the Megaways slot developer is part of its move to establish itself as the leading iGaming products supplier. Evolution has studios worldwide including Europe (Romania, Malta, and Latvia), the US (Pennsylvania and New Jersey), and Canada.
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