Flutter Entertainment, the company behind many of the UK’s most popular betting companies, has teamed up with Missing People to help support the charity’s work. The partnership will allow the charity to utilize Flutter Entertainment’s reach to aid missing people and their families across the country.
The partnership was announced on June 10th in a joint press release from both companies. Missing People will be able to tap into the huge reach of operators like Paddy Power, Betfair, Paddy Power, and Sky Bet to try and help find missing people.
This is not the first interaction that the two companies have had. Back in August 2020, Paddy Power partnered with the Scottish Premier League side, Motherwell FC to help the cause. The partnership saw the stands at Motherwell filled with cardboard cutouts of missing football fans and other people. As well as this, the bookmaker filled its windows with cutouts in physical stores all across the UK.
Flutter will also make a substantial donation of €150,000 as part of the #togetherformissing campaign. This will help run the charity for the next 12 months. Furthermore, the employees of Flutter Entertainment will be given the opportunity to take part in charity work and raise awareness if they wish.
Peter Jackson, Flutter Entertainment CEO, said that he was delighted to build on the partnership that the two companies have. He mentioned how it has been a tough year for Missing People. The statistics around missing people in the UK are stark with 1 in 500 adults going missing every year and over one million people affected by a disappearance.
Jo Youle, the CEO of Missing People, also expressed excitement and hope at what the partnership may be able to achieve. She said that working with Flutter puts the charity in a unique position. It allows them to engage with men in the 18-39 age range, which is the most at-risk of going missing.
Recently, Paddy Power posted a video from former English International footballer Peter Crouch on its Youtube channel. In the video, Crouch expresses his shock at the fact someone is reported missing every 90 seconds in the UK.
The former Liverpool and Stoke frontman expresses his support for the campaign and asks for support from the viewers. He also goes on to provide some useful information about who you can contact if someone you know has gone missing.
Flutter Entertainment’s roots can be traced all the way back to 1948 with the launch of Timeform. Forty years later, Paddy Power opened its first stores in the UK and Ireland. The company then went online for the first time in 2000. It then quickly grew to be one of the most successful bookmakers in the country and is still recognized as such today.
Other companies that are now owned by Flutter Entertainment followed similar paths, with Betfair Exchange also launching in 2000. The company changed its name to Flutter Entertainment Group in 2019 and went public. It has since further expanded and merged with TSG to become the biggest sporting betting and gambling company in the world.