The US sports betting and casino markets are continuing to grow at a rapid rate. Genius Sports has now upped the game with the addition of NFL Streaming for its US operators. This is an expansion on a previous deal that allows Genius to distribute video feeds to operators outside of America.
The new partnership between the NFL and Genius Sports will provide operators with live streams of NFL games. This includes both in-season and post-season games. Genius will use its Watch & Bet services to provide a complete in-play package to US-based operators. This includes statistics and in-play analysis.
This is an expansion on a previous deal, with the two companies having worked together for some time. The NFL appointed Genius as its worldwide distributor of play-by-play statistics in April 2021. As part of this deal, Genius was also able to provide low-latency video feeds to operators in different countries.
As part of the deal, Caesars Entertainment will be the first operator to provide live streams to its customers. The Caesars app will provide data-driven in-play betting chances and will be able to use the official NFL logo and players to promote the service.
It is fitting that Caesars will be the first to host the service; the provider has served as an official sports betting partner for the NFL since April.
The company’s president, Eric Hession spoke about the addition of the NFL streams. They said that the Watch & Bet service will bring the best that American Football has to offer to its customers. They added that delivering innovative content remains a priority for the company and that being the first operator to offer this service is not something they take lightly. They finished by thanking Genius Sports and the NFL for the partnership.
Genius Sports CEO, Mark Locke. said the combination of live streams, official NFL data, and in-play data will ensure the most compelling betting experience in the US.
They said that the deal with the NFL has helped Genius Sports establish itself as one of the most innovative companies in the industry. They finished by saying that their products allow their customers to increase their product offerings and grow their market share across the country.
This move comes after Genius Sports confirmed at the end of November that it had entered a deal with three operators in Canada to stream NFL content. Bettors in Canada will now be able to stream NFL content at Bet365, Bet99, and Rivalry.