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Habanero To Supply Betsafe With Content After Extended Betsson Partnership

Habanero and Betsson Group agreed to a content partnership deal as both companies extend their collaboration. The renowned game developer will now supply Betsafe with its products in various local languages.

Habanero to Tap Into the Baltics With Betsafe Content Deal

The agreement to supply its range of content is Habanero’s latest move as it expands its partnership with Betsson. One of its existing deals saw StarCasino under Betsson integrate Habanero’s table and slot games for the Italian market. This partnership with Betsson’s portfolio continues to grow bigger from the first time it went live. 

After experiencing plenty of success in the Italian gaming market, Betsson is now extending its partnership with Habanero. This time, the Baltics and the CEE region are the target markets. Betsafe is a leading brand within these regions thanks to its innovative iGaming content supplied to gamers. The extended partnership is also evidence of a thriving relationship between the two entities. 

Arcangelo Lonoce commented on the latest milestone by Habanero. The Head of business development for Europe said they are always looking for opportunities to work with the best operators in the industry. Lonoce also stated the success experienced after partnering with Betsson’s StarCasino in Italy informed the extension deal in the Baltics with Betsafe. 

The senior Habanero official further expressed their thrill at seeing their products integrated with Betsafe. They concluded by expressing their hope of attracting the different types of players within this region with its range of exciting games. 

Betsafe Adds More Content to its Portfolio

Betsafe also commented on the deal with Habanero. A statement from the company termed Habanero as a top game provider with an extensive performance record in multiple markets. It, therefore, brings plenty of delight to partner with the developer to offer its audiences something different. 

Habanero To Supply Betsafe With Content After Extended Betsson Partnership 2

The statement further expressed the company’s belief in future partnerships with the studio as it looks to expand its horizons. Habanero is an MGA-certified slot provider that has already managed to rank among the best providers in the LatAm and European regions. 

The developer continues to build on this amazing portfolio with expansions already in the works. The CEE region, Spain, and Argentina are some of the markets Habanero is looking to emphasize its presence in 2022 as the months ahead get busy.  

This isn’t the only partnership extended by Betsson Group. The company also penned an extended content partnership deal with Gaming Innovation Group. Both entities agreed to the new deal in mid-February and it’ll run to the end of 2025. That means Betsson’s brands can continue offering its innovative products that include Thrills, Kaboo, Guts, and Rizk. 

Both deals come at a time when Betsson released its 2021 Q4 results. The company’s financials show the company powered through turbulent times to close the quarter at $172 million. While it suffered a 10% year-over-year decrease in revenue, Betsson still hit its targets by raking an additional 4% in annual revenue, which stood at $720 million. 

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Nerijus Grenda
Nerijus Grenda
Published: 05 Apr 2022
Updated: 13 Mar 2023
Nerijus Grenda is a prolific contributor to the GoodLuckMate site. With a deep understanding of the online casino industry, gained from his own experience as an avid player, he offers valuable insights on what sets the best casinos apart from the rest. As a writer, Nerijus shares his expertise through expert analysis and thoughtful commentary on various topics related to online gambling, including casino reviews, game guides and industry trends.

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