Inspired Entertainment has signed a new partnership deal with Rush Street Interactive. The two companies are set to launch four games together as Inspired Entertainment makes a move into various US states.
As part of the new deal, Inspired Gaming will be providing Rush Street Interactive with its well-known, high-quality content. The developer currently holds licenses to operate in several states including New Jersey, Michigan, and West Virginia. As such, the company will be launching with Rush Street Interactive in all of these.
Inspired Entertainment believes that the early signs suggest its products are well-liked among American users and it believes this move into new states will be a great success. It is also hoping to move into further jurisdictions following this.
The two companies are combining to release four titles. This includes Christmas Cashpots, Santa King, and Big Spin Bonus, the latter of which has been one of Inspired’s most successful slots and should prove to be a hit in the new states.
Brooks Pierce, the COO of Inspired, has commented on the partnership. They pointed to Rush Street Interactive’s strong presence in the US and North America in general as a reason they chose the company. They added that the framework in place will allow them to grow their presence across North America and the deal is something they are excited about.
Rush Street Interactive is one of the most popular casino operators in the American market. It first entered the market back in 2016 when it launched PlaySugarHouse in New Jersey. The site was a huge success and it was quickly followed by the launch of BetRivers, which has become one of the most popular sportsbooks in the country.
Its presence is also felt in other states. The operator currently runs sportsbooks and casinos in Colorado, Indiana, and Illinois, though, there is no word yet as to whether Inspired Gaming will work with them in these states in the future.
The continued growth of the American markets has kept Rush Street Interactive very busy. As well as their presence in North America, the company is also expanding into Latin America with the launch of Rushbet.co in Colombia. This brand offers both a casino and sportsbook and has an exclusive partnership with La Liga, Spanish football’s top division.
Richard Schwartz, the CEO of Rush Street Interactive, is excited about their company’s expansion and the deal with Inspired Gaming. Talking about the game developer, they said that it has proven itself to be a top company and they pride themselves on working with those. They finished by saying they are excited to bring Inspired’s innovative content to their players.