More Gambling Encouraged by Bonus Offers and Free Bets, UKGC Survey Says
A recent UKGC survey revealed free spins or free bets didn’t influence at least 61% of gamblers. But the same survey stated at least 31% of gamblers who received these promotions were encouraged to gamble even more than their initial plans.
Yonder Consulting Behind the GC Survey
Yonder Consulting was the company that sourced the survey conducted online. The company draws data from about 8,000 British nationals annually conducted the survey last year in June. This survey focused on the various bonus offers issued to players. That was concerning the impact these offers have on people’s gambling activities. The offers in question included free bets.
The survey concluded that the young population was the most affected by this type of offer. At least 39% of people between the age of 18 and 24 stated they gambled more when presented with free bets. This number jumps to 46% for people between the age of 25 and 34.
Another 65% of the people surveyed or two-thirds said they received these incentives within the previous 12 months. The email led the way as the main method these players received the incentives with 47%. Text messages came in second place with 17%. Gambling apps closed the top three with 16% of the surveyed people listed this method.
About 58% of the 65% that said they received some form of incentive within the previous 12 months said they got free bets. Another 54% of the respondents said they received sign-up offers. Reminders to play with a bonus closed the list with 41%.
The most popular gambling activity through which players received these incentives was sports betting. This gambling activity led the way with at least 73% of the respondents listing it. Slots followed with 39% while online bingo came in third with 37%.
The UKGC’s Top Priority Is to Provide a Safe Gambling Space
The Gambling Commission continues to pursue players’ interests by making the gambling space as safe as possible. It’s this pursuit that has labeled the regulator as being excessively harsh. But the regulator doesn’t seem shaken even the slightest bit with operators on the end of fines for breaching its regulations.
Genesis Global can testify to the UKGC’s strictness having been at end of a $5 million fine in January. This was after a two-year-long investigation. Just before the Genesis fine, the regulator issued a fine to Rank Digital Gaming and Annexio after social responsibility failings. Both operators now have to pay a $1.8 million fine. While it may be just a fifth of what Genesi Global paid, it acts as a warning to other operators that UKGC means business.
The Commission also remains active in reviewing the 2005 Gambling Act. This review faced another delay, with the new resumption date set for May 2022.
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