Morocco has put its state lottery contract, as well as its sports betting contract up for tender. The ideal candidate will be able to build on the existing product, create effective marketing campaigns and help drive player engagement. The license will be rewarded by the state-operated La Marocaine des Jeux et des Sports (MDJS).
A Valuable Contract
Being the operator for a state lottery is always a big deal and that is the case with Morocco. The contract will last for eight years, and the chosen operator will also be running the state’s sports betting and lottery verticals. The tender is technically for two areas - one to cover sports betting, and the other for the lottery. It has been stated that they are open to the idea of more than one operator being granted the contracts.
There is also the possibility of the contract being extended beyond the original eight years, which makes it even more lucrative. The contract will start on the 1st January 2023, with the selection process taking place throughout 2022.
The current contract has been held by the company, Intralot, which has operated the lottery since 2010. It signed an extension to its original deal in 2019 for eight more years. However, this extension was cut short as a result of the Covid-19 pandemic.
All bids for the contract will have to be submitted by April 4th, 2022. All of the applications will be sent through the post and will be given straight to the chairman of the MDJS. There have been no further details provided about the decision process and how many rounds of selections will take place.
The tender documents for the process will be available for $1,100. These will come directly from the La Marocaine des Jeux et des Sports headquarters. This will cover the application process and will also detail all of the necessary paperwork that operators will have to submit. Landing the contract and making sure everything is in place will be a big step for any operator hoping to make an impact in the Moroccan market.
The MDJS owns a monopoly over several areas in Morocco. This includes all lottery services and sports betting, as well as several virtual betting entities. It doesn’t include horse and greyhound racing though. As a result, the successful operator or operators will gain access to an impressive portfolio of products and services. The state-run service has been active since 1962 and it donates all profits to the National Sports Development Fund in the country.