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NeoGames Enters Brazilian Market With Sports Betting and Lottery Deal

NeoGames is set to enter the Brazilian market as part of a deal with Intralot do Brasil. This multi-year project will see the two companies work together to bring sports betting and lottery-related products to the Brazilian market.

A Multi-Year Project

NeoGames will supply end-to-end solutions for iLottery and Sports Betting for Intralot do Brasil. Intralot has worked with the state lottery in Minas Gerais’ for over a decade and this partnership has proven to be a huge success. 

This partnership is also a landmark for NeoGames. It will be the first time the company has used its BtoBet division. This was recently gained following the €423.5m takeover of Aspire Globe. As per the deal, NeoGames will allow Intralot do Brasil to use its NeoSphere platform. This provides eInstant Games that can be adjusted to fit the Brazilian market, as well as a range of other content and services. 

A Strong Partnership 

Speaking about the deal, Moti Malul, the Chief Executive of NeoGames shared their excitement. They said they were looking forward to helping Loteria Mineira reach its goals. They described their products as industry-leading. They also spoke about using BtoBet and referenced the purchase of Aspire Global. 

They said the target for delivering their services to players was early 2023. They finished by saying that they want to make sure they form a strong partnership that will allow both companies involved to prosper.

Intralot do Brasil is also hugely enthusiastic about the deal. Sérgio Alvarenga, the company’s owner, shared their delight in joining with NeoGames. They said that it provides the perfect opportunity to expand their content. It will also allow them to explore exciting new opportunities like sports betting. They finished by praising NeoGames, saying that it is a forward-thinking company in the industry. 

Big Changes in Brazil 

The announcement of this deal arrives as the country is preparing to launch its sports betting market. Back in May, the country’s Secretariat of Evaluation, Planning, Energy and Lottery (SECAP), laid out rules for operators looking to get a license

Strict licensing criteria have been laid out. Operators will need to promote responsible gambling, follow specific marketing rules, and more. There have been several other major chances regarding gambling in Brazil over the last few months. 

One of the most important changes is the taxation model used for gambling activities. Taxation and licensing laws in Brazil have been somewhat of a sticky issue in recent years. Many operators have opposed regulations and tax hikes. 

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Liam Hoofe
Liam HoofeUpdated: 22 Jul 2022
Liam trained and qualified as a journalist in 2013 and has been working as a writer ever since then. His background is in sports journalism and he has worked with various well-know...

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