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NetEnt and Betsson Group Partner for Fruit Shop Megaways Launch

Fans of the popular Fruit Shop slot developed by NetEnt will have more to look forward to in 2021 after Betsson Group and NetEnt inked a deal that will see the operator gain a seven day long exclusive launch right of the revamped slot with a new game mechanic, Fruit Shop Megaways. Having launched on the 21st of January 2021, the brand new title is already available to play at all brands owned by the Betsson Group!

NetEnt’s Big Release

Online casino content developer, NetEnt, and Betsson Group reached an agreement that will see the operator launch the new slot, Fruit Shop Megaways. This is NetEnt’s latest big release of 2021 as the company looks to fortify its game portfolio. It will also be hoping to follow in the path of the original Fruit Shop slot that enjoyed quite the success. In fact, Betsson termed it as being one of the best performing games. 

NetEnt’s Game Director, Carl Ejlertsson, said: We’re excited to partner with Betsson for the exclusive early launch of Fruit Shop Megaways. 

According to Ejlertsson, this new slot will add the famous and successful Megaways mechanic to take the game to another level. The combination of a timeless classic that’s still as popular as it was 10 years ago and the Megways mechanic should get players excited.

In addition, he said: “Fruit Shop Megaways stays true to its energetic and colorful predecessor and this time contains a random reel modifier, which varies the symbol height on each reel with every spin, creating 117,649 potential ways to win!

“And the sweetest thing about Fruit Shop Megaways? It’s available on Betsson brands as of 21st January – a week before it’s launched at any other casino.”

What to Expect in Fruit Shop Megaways

One of the outstanding features of the slot is the massive 117,649 potential ways to win. This sequel will be the third game to feature MegaWays after the successes of Divine Fortune™ Megaways™.and Twin Spin™ Megaways™.

These titles built the foundation for developing top NetEnt games, with both titles proving to be loyal with fans. Furthermore, it attracted new players who have gone on to enjoy more of what NetEnt’s catalog has to offer. 

Carl Ejlertsson further said the slot will come with six reels and wilds to replace other symbols. In-game free spins and an increasing multiplier will be on hand as well. The free spins will come alive courtesy of wins on any of the fruit symbols. 

Fruit Shop Megaways

When to Expect the Game to go Live 

Fruit Shop Megaways is expected to go live on Thursday 28 January in all markets apart from the US. This market will get the game later on in the year. However, players in New Jersey and Pennsylvania will have a taste of the NetEnt Megaways games with Twin Spin Megaways set to launch on 21 January. 

Players in the UK, as well as others in the regulated European markets, will have a chance to enjoy the Fruit Shop Megaways earlier than other markets. According to Carl Ejlertsson, these markets will get a week-early exclusive on all Betsson Group’s brands. 

NetEnt’s Plan for 2021

Fruit Shop Megaways is the gaming developer’s first major launch but according to Ejlertsson, there are plenty of exciting opportunities from NetEnt in 2021. He added that the group will continue its close partnership with Red Tiger Gaming in an effort to create the best online casino games

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Nerijus Grenda
Nerijus Grenda
Published: 23 Jan 2021
Updated: 14 Mar 2023
Nerijus Grenda is a prolific contributor to the GoodLuckMate site. With a deep understanding of the online casino industry, gained from his own experience as an avid player, he offers valuable insights on what sets the best casinos apart from the rest. As a writer, Nerijus shares his expertise through expert analysis and thoughtful commentary on various topics related to online gambling, including casino reviews, game guides and industry trends.
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