Football fans are going to instantly notice the new cultural ambassador for PokerStars.net. PSG and Brazil forward Neymar has furthered his relationship with the company and will now help the Flutter Entertainment-owned poker site with a range of creative campaigns.
This new position will see Neymar act closely with PokerStars on a selection of cultural projects. As well as becoming one of the faces of the company, he will help them with creative works related to everything from music to design.
The first release that has been released involving the footballer is a special playlist for poker players. The playlist has been customized by the PSG star and provides players with ‘the ultimate soundtrack’ for playing poker. The playlist can be accessed on Spotify and features music from the likes of the Weeknd, Drake and Post Malone.
PokerStars has also released a new advertisement featuring the player. Given the star power of Neymar, it should come as no surprise to see that the operator is also featuring him heavily on its homepage.
Neymar himself appears to be a big fan of poker. He has spoken about the sense of community that the game brings and the culture that surrounds it. He promised that the playlist was just the start, adding that music is a big passion of his and he is looking forward to more creative projects.
Of course, PokerStars is beyond excited by the deal! Martin Nieri, global director of brand and creative at PokerStars.net, spoke about the partnership with great enthusiasm. He acknowledged the fact that Neymar is one of the most recognizable sports stars on the planet. He also tipped his hat to the footballer’s creativity. Neymar rejoined PokerStars at the end of last year, with the company describing him as the perfect fit for its image.
The 29-year-old international player is among the most recognized faces in the sport. He has a huge global influence, boasting over 149 million followers on Instagram alone. The striker has also worked with big brands like Nike, Gillette, Red Bull, and Beats by Dre. On top of this, he has been the cover star of one of EA’s iconic FIFA video games. This is exactly the kind of exposure any brand would be crazy to turn down.
PokerStars itself is no small fry. Originally founded in 2001 in Costa Rica by Isai and Mark Scheinberg, the brand is today known as one of the worlds leading online poker providers. In fact, it controls over two-thirds of the global online poker market. PokerStars has also become famous for its tournaments, holding hundreds of thousands of tournaments throughout the year. Many of them paying out huge prizes!