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PartyPoker and PartyCasino by Entain Collaborate with McLaren Racing
Sports betting group Entain announced that they have partnered with Formula 1 racing team, McLaren. The betting group inked the deal through its Party Casino and Party Poker casino brands. This partnership is set to kick off once the 2021 Formula 1 season begins.
Party Brands by Entain Partner with Formula 1’s McLaren
One of the leading entertainment and sports betting groups, Entain Plc., has agreed on a multi-year collaboration with Formula 1’s Racing team, McLaren. Entain formed the partnership via its PartyPoker and PartyCasino casino brands.
A joint statement released by both parties revealed that the collaboration was formed out of a shared mission. The statement read in part that the entities share a track record consisting of top-quality entertainment delivered courtesy of cutting-edge innovation employed by both parties.
McLaren and Entain seek to stay on this track while promoting safe and responsible gambling. The Monaco Grand Prix will kick off this exciting partnership.
Details of the Deal and Reactions from Both Companies
The deal gives Entain the right to offer gambling fans exclusive gaming and betting content via its proprietary software known as Access. This platform will contain McLaren-themed casino games, a move seen to introduce gamblers to the world of Formula 1.
Furthermore, Access will contain competitions that will give winners a chance to check out the McLaren Technology Center. On top of that, promotions will be on a shared basis and run on social media avenues owned by both companies.
Jette Nygaard-Andersen, Entain’s CEO, expressed his excitement after signing the deal. The deal will provide its customers with plenty of entertainment. He added to this by saying that the task that lies ahead is to create exclusive content for the two casino brands and presenting the brands to new markets.
On his part, McLaren Racing CEO, Zak Brown, commented on the deal saying that fan entertainment is its key focus. Entain shares the same focus and that is what led to the partnership. Mr. Brown concluded by expressing his eagerness as Entain and McLaren’s partnership is set to go live at the Monaco Grand Prix.
Entain’s Increased Presence in the Sporting World and Trading Report
The partnership with McLaren sees Entain increase its presence in the sporting world. The sports betting group has been collaborating with various professional clubs as is the case with the Trident Leagues. The entertainment group seeks to promote grassroots teams.
Entain released its Q1 trading report in April which detailed a 13% drop in its net revenues. This was due to a low number of retail units. The group remains locked on expanding its digital presence as well as online gambling. As a result, the company has recorded double-digit growth in its last 21 quarters. Furthermore, the company recorded a 33% increase in its net gaming revenue (NGR).
Entain acquired Enlabs AB and Bet.pt as part of its plans to expand its services in regulated markets. Entain also has plans of expanding its presence in the US through BetMGM.