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PlayOJO’s Sonic Logo Among UK’s Most Identifiable
PlayOJO, a SkillOnNet-powered online casino, boasts one of the UK’s most recognizable sonic logos. This is according to an index by SoundOut. PlayOJO beat other top competitors, including Asda and Heart, among other renowned names.
PlayOJO Beats Top Names to Scoop Most Recognizable UK Sonic Logos
SoundOut released an index aiming to gauge market penetration, personality, and effectiveness of various globally acclaimed sonic logos. These are simply the sounds and jingles that various brands use in television and radio adverts.
In the index, PlayOJO ranks in the top 30 most esteemed UK brands at number 23. Compare the Market comes one place ahead of the online operator. But, PlayOJO ranks far ahead of other big names. These include the likes of TalkTalk, Funky Pigeon, Aquafresh, and Tesco. Furthermore, PlayOJO claims bragging rights for scooping top spot as an online wagering brand. The other casino brand that claimed a spot on the list is Foxy Bingo.
The report by SoundOut is a benchmark, offering an extensive analysis of the industry. SoundOut sought participation from more than 30,000 consumers that offered over one million words in written reviews. Moreover, the index generated at least ten million data elements. These helped SoundOut in analyzing the sonic brand effectiveness used by various organizations. The tracking metrics and benchmarks provided by these data points were way past due.
PlayOJO Reacts to the Sounds of Winning
After PlayOJO was declared to have one of the most recognizable sonic logos in the UK, the company operator reacted via a statement issued by Peter Bennett. The official expressed the company’s joy, especially after outranking various renowned UK brands not forgetting fellow industry rivals.
According to Mr. Bennett, the operator’s audio and logo branding continues to be a success in forming the brand’s personality and identity. He added that the report showed the operator’s logo has formed emotional connections with its consumers.
The report by SoundOut comes as SkillOnNet, the company behind PlayOJO, signed a partnership with MGA Games. This will see PlayOJO expand its presence in the US gambling market as it starts with New Jersey via Caesars Entertainment.
SoundOut Offers Companies Metrics on Brand Effectiveness
SoundOut is a world leader when it comes to sonic testing. The company has numerous data points and tools it uses to calculate the effectiveness of voices, music, and sounds brands use to present their business in the market. With reports from this company, brands can significantly improve their ROI by tweaking their sonic marketing and audio branding.
PlayOJO is a SkillOnNet brand that offers plenty of gambling options. Over 3,000 games to be precise. All drawn from top game studios. Players can look forward to video slots, progressive jackpots, video poker, live dealer, and table games. The company accepts a wide range of payment methods, offers top-notch customer support, and rewards its loyal players. You can read more about the operator in our comprehensive PlayOJO review.