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Playson Enters The Swiss Market

The developer Playson continues its European expansion by entering Switzerland’s iGaming market. The company has secured deals with two operators in the country and it will be able to start integrating its games in the coming weeks and months.

New Gaming Options for Players in Switzerland

Playson is a well-established developer and it will be itching to make its presence known in Switzerland. The company has successfully passed the ISO audit and can soon begin integrating its games on the operator’s platforms. 

To start off, Playson will be able to provide more than 22 of its top titles to players in the country. This includes popular hits like Book of Gold: Multichance, and Buffalo Power: Hold and Win. This will just be the beginning though, with Playson drip-feeding content to its operators as its presence continues to grow. 

It’s not just Playson’s game portfolio that operators will receive access to. The company also provides a range of marketing and promotional tools. These include regular tournaments that offer players the chance to win cash prizes, and its cash blast feature, which spreads prizes out across different promotions and has proven popular with operators elsewhere.

Playson Enters The Swiss Market

An Ambitious Move

Playson is an incredibly ambitious company, and this is displayed through its constant search for new regulated markets to enter. The move into Switzerland follows the company securing a license from the Hellenic Gaming Commission back in August 2021. It also announced that it has secured a deal with William Hill to share its content in the Italian market at the end of December. Playson has stated that it plans to continue to expand into other European markets in 2022. 

The company’s sales director, Blanka Homor spoke about the move in a press release on the Playson website. They said that they are excited to be entering the Swiss Market. It is a key part of the company’s strategy for European expansion and added that it has chosen popular brands to help with their move. The names of the two operators have not yet been specified by Playson. 

About Playson 

Playson is a top gaming studio that has been in operation since 2012. In the decade since its launch, the company has managed to release over 88 different games and is licensed to operate in 18 regulated markets. This includes the likes of the UK, Malta, Spain, Sweden, Romania, and more. 

The company has become known for its innovative gameplay mechanics and slots. Its portfolio boasts titles like Diamond Fortunator: Hold and Win, Wolf Power: Megaways, Book of Gold 2: Double Hit, and many more. Its products have been met with acclaim throughout the industry and there is no doubt that they will prove to be a hit with Swiss players. 

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Liam Hoofe
Liam HoofeUpdated: 28 Jan 2022
Liam trained and qualified as a journalist in 2013 and has been working as a writer ever since then. His background is in sports journalism and he has worked with various well-know...

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