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Playson Partners With William Hill in Italy

Playson is wrapping up the year in style. This is after it announced a partnership with William Hill. The recent collaboration is part of a series of commercial partnerships that give the game developer a firm grip on the Italian iGaming market.

Playson Pushes its Agenda in the Italian Market

The terms of the partnership with William Hill include incorporating the online casino software developer’s range of exciting titles. Some of the releases Italian gamblers should look forward to include Buffalo Power Megaways, which is a fan-favorite incorporating the popular Big Time Gaming mechanic. Royal Coins: Hold and Win and Diamond Fortunator are also part of the line-up. 

Also included in the deal is William Hill’s freedom to use Playson’s range of engagement tools. These tools have already proven to be a key asset when it comes to increasing player engagement. It’s also an add-on that it’s integration-free. 

William Hill will benefit from a range of promotional tools such as free spins, a feature trigger, jackpots, and tournaments. Blanka Homor commented on the latest milestone for Playson via a news release. The Playson sales director expressed their thrill of partnering with one of the leading operators in the industry.

Homor said the move allows it to strengthen its presence in the Italian market. A market they termed as crucial. The sales director further explained that the company’s players’ reach is on an upward trajectory not only in Europe but also in other continents. This they said is a result of its various commercial deals bolstered by market entries this year. 

Playson Partners With William Hill in Italy

Recent Exploration Into the LatAm Region

The concluded partnership deal with William Hill comes hot on the heels of Playson’s recent exploration in Venezuela. Playson struck an agreement with Triples at the start of December. The game developer’s partnership with the Venezuelan iGaming operator further advances its agenda to expand its presence outside Europe. 

But this is not the only partnership with a Venezuelan iGaming operator. Playson collaborated with Parley earlier mainly for its digital interests. But it also offers its product portfolio that comprises the likes of Solar Queen Megaways, 5 Fortunator, and Royal Coins: Hold and Win.

The partnership with William Hill is also an addition to its existing presence in Italy. Playson already enjoys visibility in Italy thanks to its partnership with BLOX Limited. The deal sailed through in December 2020 with the developer responsible for supplying its slots to the iGaming operator’s network. 

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Nerijus Grenda
Nerijus Grenda
Published: 01 Jan 2022
Updated: 26 May 2023
Nerijus Grenda is a prolific contributor to the GoodLuckMate site. With a deep understanding of the online casino industry, gained from his own experience as an avid player, he offers valuable insights on what sets the best casinos apart from the rest. As a writer, Nerijus shares his expertise through expert analysis and thoughtful commentary on various topics related to online gambling, including casino reviews, game guides and industry trends.

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