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Playtech and Flutter Entertainment Extend Contract
Playtech has announced a contract extension with Flutter Entertainment. This contract extension will see the companies continue to work closely with one another, with Playtech supplying gaming solutions for many of Flutter’s biggest online casino brands.
A Strong Relationship Between Both Parties
Besides online slots, the deal will also cover Playtech’s live casino software. The gaming provider provides exclusive live casino studios for three brands: Paddy Power, Betfair and Sky Casino. Playtech will also help to oversee the launch of Sky Vegas Live Casino later this year, something which will without a doubt be a landmark in the relationship between the two iGaming companies.
Shimon Akad, CEO of Playtech, described Flutter Entertainment as one of Playtech’s most important partners. The deal will benefit both parties significantly. Flutter Entertainment also reflected on the extension positively. The company’s CEO for UK & Ireland, Conor Grant, lifted how proud the company is to work with one of the biggest and most respected suppliers in the gambling industry.
The announcement of this deal only backs up what has already been a strong year for Playtech. During the first quarter of the year, the game provider has already secured extensions to its tier-1 iGaming contract with Kindred Group and Norsk Tipping.
Responsible Gambling Innovation
Playtech is a bit of a household name in the iGaming world. Its customer-focused technology is the perfect match for the Flutter Entertainment casino brands. Flutter's brands tend to target British and Irish players, and Playtech is careful to ensure that all of its products meet the gambling regulation guidelines set in both these countries.
In fact, the company has a great reputation for putting an emphasis on responsible gambling and safer play. This has also been a big selling point over the years. Over the last few years, Playtech has worked closely with Coral and Sky Casino to create dedicated customer-friendly environments that meet the industry standards. This deal promises more emphasis on this in the future. The two companies are always looking for new opportunities and the launch of Sky Vegas Live Casino this year shows exactly that.
Playtech was founded in 1999, in Estonia. It launched its first casino product in 2001 and has grown from strength to strength ever since. The company is now operational and serves clients in over 24 different countries and counting. The Playtech software is intelligence-driven and can be applied to players’ favorite types of gambling from sports betting to virtual sports, casino to live casino plus bingo and card games.
About Flutter Entertainment
Flutter Entertainment is a bookmaking company based in Dublin. It was founded in 2016 after Betfair and Paddy Power had agreed on a merger the previous year. The newly formed business today has three offices in the United Kingdom, Ireland, and Italy. The company's online presence is well-known in the UK in Ireland, with both Paddy Power and Betfair being household names. Both of these casino sites offer betting exchange markets as well as traditional odds betting. In recent years, Flutter Entertainment have also set their sights on the US gambling market, as more and more states begin to adopt online gambling legislation.