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Playtech To Launch Live Casino Studio in Southfield, Michigan

Playtech has been a leader in the iGaming market ever since it entered the industry in 1999. The Isle of Man-based provider supplies online casino games, live dealer tables, sports betting solutions, and more. While mainly serving popular European gambling sites, Playtech is now expanding across the United States.

In mid-2020, the brand entered the US online casino market, while in March 2021, it started its American sports betting operations. Playtech's next step is conquering the US live casino industry with its first live dealer studio in Michigan.

Southfield, Michigan Chosen as the Home of Playtech's First US Live Studio

American gamblers are in for a real treat as soon as the new Playtech live casino studio opens. The software provider announced that they would base the studio in Southfield, Michigan. The company has already signed a long-term lease for the studio, which is set to become one of the state's largest ones.

Southfield was chosen because it's a fast-growing innovation and technology hub in Michigan. Moreover, Southfield has been approved as a location by the Michigan Gaming Control Board. Besides bringing Playtech's state-of-the-art live casino games and shows to the US market, the studio will also open jobs for locals.

This live area will feature the same video capabilities and top-quality technology as the flagship Riga studio. The brand has promised to deliver live casino entertainment that was never seen before in the American market

Playtech announced providing networked tables and dedicated tables from its latest location. According to the company, there was also room to support the likely US expansion of the brand.

With a commitment to innovation and top-tier entertainment, Playtech is also set to introduce Adventures Beyond Wonderland live results to the US live casino scene through its new studio in Michigan. This adds a new layer of engagement to the live casino experience, giving players insights into past game outcomes and patterns on the "Spin A Win" live casino wheel.

Playtech Live Casino Dealer

First Step of Playtech's US Live Expansion

Playtech's COO, Shimon Akad, was the one to comment on the company's first US live studio. He pointed out that the new live dealer area was just the first step in the brand's US live entertainment journey. He also announced plans for the company to offer its live services in all states where iGaming was regulated.

Akad described Playtech's latest studio as one of the most sophisticated areas designed for the US market. Per Akad, the service was bringing the best possible entertainment and innovation to US consumers. He concluded the product's technology scale and breadth would show next-level live iGaming action to US players.

Playtech's COO highlighted how the company was dedicated to being a community key member. So, the brand was happy to open employment opportunities to Southfield locals as part of the provider's US expansion.

Playtech Establishing Its Brand Across the US

American consumers got to experience Playtech's products in August 2020. That was the first time the brand went live in the country through its Bet365 Casino partnership. Their collaboration got approval from the NJ Division of Gaming Enforcement as that's the state to welcome Playtech first.

Then, in September, the brand expanded its NJ presence through partnerships with MGM Resorts and Entain. So, its products are now available in PartyCasino NJ, BetMGM Casino, and Borgata Online.

Playtech is a leading casino software provider based on the Isle of Man. It employs about 6,400 people across 24 countries. It boasts operations across a range of regulated markets and holds multiple licenses. Two notable ones are the approvals from the UKGC and the MGA.

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Milena Petrovska
Milena Petrovska
Published: 15 Apr 2021
Updated: 17 Aug 2023
Milena is second-to-none when it comes to researching, reviewing, and recommending top online casinos. She stops at nothing when it comes to getting all of the facts and figures straight in each of her expert reviews. Plus, having worked as a writer within the iGaming industry since 2014, Milena has seen it all and is familiar with every aspect of online casinos.

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