PointsBet has announced that it has now received licenses for both sports betting and online casino gaming in the state of Pennsylvania. This comes as the company confirms its partnership with Penn National Gaming.
The new deal with Penn National Gaming has been the key to the Pennsylvania market for PointsBet. This was acknowledged by the company’s USA Chief Executive, Johnny Aitken. Aitken said that they are excited to be moving closer to launching their products in the state.
They mentioned the fact that the state is one of the five biggest sports betting markets in the country and that they are thrilled to have a share in that market. They also praised Penn National Gaming. The Gaming Control Board of Pennsylvania was also thanked.
The move into Pennsylvania is far from PointsBet’s first venture into the American market. The company is entering year three of a lucrative partnership with NBC Sports, a hugely popular sports network owned by Comcast. The company believes that this partnership will be the key to being successful in the state.
The five-year deal with NBC provides PointsBet with plenty of exposure. It makes the company NBC’s only provider of odds across NBC’s platforms. This includes Peacock, NBCSN, NBC’s Universal video service, and its entire podcast network.
The importance of this relationship has not gone unnoticed by PointsBet. The company’s chief marketing officer for the US Kyle Christensen spoke about this. They said that because NBC Philadelphia is such a key asset in NBC’s portfolio, it will be vital in establishing PointsBet in the market. The ability to build its reputation and trust through these channels is going to be vital according to Christensen.
Christensen also added that the move to Pennsylvania is another chapter in the PointsBet story. Finishing by saying that this move provides them with another opportunity to show exactly what separates them from the rest.
PointsBet is one of the most popular sports betting brands in the US. The Australian-based company is active in several states and has a selection of key partnerships in the country. As you can see in our PointsBet review, the operator prides itself on providing a top-quality sports betting experience. This includes live sports betting and up-to-the-minute odds.
The company has also signed a partnership to be a betting partner with the National Football League. This will provide the brand with massive exposure across the country and further establish it as a top brand.