Pragmatic Play Extends its Spanish Reach with Luckia Deal
Pragmatic Play steps up its reach in Spain after securing a deal with Luckia. This is an iGaming operator based in Spain. Pragmatic Play will benefit from an extended Spanish reach while Luckia benefits from the developer’s game portfolio.
Luckia Set to Host Pragmatic Play’s Game Portfolio
Pragmatic Play announced its partnership with Luckia to strengthen its grip in the Spanish gambling market. The partnership introduces new opportunities to both companies as they bring new gaming content to the Spanish market.
This deal will see Luckia integrate Pragmatic Play’s range of games. They include slots and live casino titles. Some of the titles Spanish gamblers can look forward to include John Hunter and The Dog House, Gates of Olympus, and Wolf Gold.
Bhotesh Maheshwari, Pragmatic Play’s Commercial Strategy VP spoke on the latest deal. The official heaped praise on Luckia Casino, terming it a premier brand in Spain. He said the partnership will prove to be a solid addition for the operator.
He further added the partnership with Luckia provides the studio with the perfect exposure it looks for in the Spanish market. But the focus will shift to other markets as Luckia explores additional markets. Pragmatic Play will also launch these markets.
Eloy Fernandez Martinez is the Head of Product at Luckia. The official expressed the supplier’s joy as it welcomes Pragmatic Play’s game portfolio. This partnership will enhance the already extensive game library offered by Luckia. Martinez further explained the integration of these games will raise the operator’s profile even higher.
Pragmatic Play is in full gear with its content production. It now boasts live casino titles, slots, and bingo games as its central focus. The developer is on a roll in terms of partnerships across Europe. April 2021 saw the developer sign a partnership deal with LuckyDays. The deal saw Pragmatic Play supply the operator with its live dealer titles. Meaning, it's possible to play Mega Wheel online at this casino, amongst other popular games.
Pragmatic Play Extending its Partnerships in Europe
The prolific online casino games developer continues its streak of partnerships across Europe. Earlier in May, the studio extended its partnership with Kaizen Gaming. This means customers will be able to enjoy live gaming titles on Kaizen Gaming’s brands. These are Betano and Stoiximan.
Pragmatic Play also sealed a deal with GGPoker to supply the operator with live casino games. The deal was only an extension of an already existing partnership between both companies. The likes of Mega Roulette live and Mega Wheel are some of the game shows available on the poker platform.
Sports betting in Spain continues to experience an array of regulations. Some of them are more stringent when it comes to sponsorships between sports teams and gambling companies. Sportsbooks continue to feel the pinch as the number of active customers dropped by 29.4%. This is from April to June. But the iGaming industry seems to power through just fine.
Quarter one of 2021 saw casino gaming account for 41.4% of the overall gross gaming revenue collected in the country. This is about €99.5 million representing a 28.4% rise from 2020.
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