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Push Gaming and Soft2Bet Agree to Content Integration Deal

Push Gaming and Soft2Bet agreed to a milestone deal. Both entities agreed to content integration. This will see Push Gaming’s portfolio become available on Soft2Bet’s network of brands.

Push Gaming’s Portfolio Lands Another Home

Sportsbook and casino platform provider Soft2Bet sealed a partnership deal with Push Gaming. The content integration deal will see the former enjoy a diverse range of iGaming entertainment. That includes the latest releases of Fat Drac and Jammin’ Jars 2. The latter is an award winner. The two releases will be joined by Fire Hopper, which is an upcoming release, among others. 

The deal couldn’t come at a better time for Cadabrus and Betinia. Both platforms are recent releases, with the former a casino brand while the latter is a gamified sportsbook. These two iGaming platforms will be able to stock a diverse range of content following the deal with Push Gaming. That means players from multiple markets now have top-quality content to look forward to. 

Sweden and Finland are key markets for the iGaming platform provider. Its new game releases will further enhance its offering while improving customer satisfaction in these markets. 

Push Gaming and Soft2Bet Sign Content Integration Deal

Aiming at Building a Comprehensive Portfolio in the Industry

Soft2Bet head of casino commented on the latest milestone by the company. Daniel Milton praised Push Gaming for offering some of the most interactive games in the sector. They also expressed their excitement to partner with such a prolific game developer. 

Adding the Push Gaming games to its platform adds another star to its chest. This gives its clients peace of mind since they can always count on top-quality content to share with their customers. 

Mr. Milton further stated the company’s goal is to create one of the most comprehensive game libraries in the industry. And the integration with Push Gaming takes it closer to achieving the goal. 

Push Gaming’s head of sales also had some sentiments about the latest deal. Fiona Hickey expressed their delight after sealing the partnership with Soft2Bet. The official said they share similar philosophies when it comes to player focus and entertainment. 

Hickey concluded by stating the content from Push Gaming will now be available in multiple top-of-the-line platforms. Something the official said falls in line with the company’s expansion plans. 

Kiril Nestorvski Appointed as Director B2B

The partnership with Push Gaming comes on the back of a high-level appointment. Soft2Bet added Kiril Nestorovski to its team as the Director of B2B. The new Director B2B will steer the company’s expansion strategy execution as the company looks to expand its presence in diverse and new markets. 

Kiril comes to the team with over 20 years of experience in the ICT sales sector. The new official further spent another eight years before joining the Soft2Bet team playing different senior roles in top brands in the iGaming business. These include Extreme Live Gaming and EveryMatrix where Kiril held four positions.

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Nerijus Grenda
Nerijus Grenda
Published: 12 Dec 2021
Updated: 13 Mar 2023
Nerijus Grenda is a prolific contributor to the GoodLuckMate site. With a deep understanding of the online casino industry, gained from his own experience as an avid player, he offers valuable insights on what sets the best casinos apart from the rest. As a writer, Nerijus shares his expertise through expert analysis and thoughtful commentary on various topics related to online gambling, including casino reviews, game guides and industry trends.

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