The Push Gaming team has recently agreed on a deal that gives them more access to European regulated markets. It’s been a busy time for the studio, with recent desks being made alongside SkillOnNet, Norsk Tipping, and LeoVegas. This time around, the Danish state lottery and game provider Danske Spil accepted the Push Gaming collection into its market. It’s a great deal for the studio as Denmark’s gaming revenue has seen positive growth since it was introduced in 2012. It spells out a perfect time for Push Gaming to continue its push for growth.
As you look across the European gaming market, Denmark comes second to Sweden in terms of the rate of online gaming participation. In fact, Denmark is only one of three other countries that enjoy the majority of its gaming revenue via online channels. These facts make it clear why Push Gaming has been keen to get this deal over the line. It plays into all the studio’s strengths, so this should be the perfect place for the team to grow.
Fiona Hickey, Head of Sales at Push Gaming, spoke of the enticing Danish market and the exciting prospect of working alongside Danske Spil. It is painstakingly clear that a deal with the well-known Danish lottery operator will give Push Gaming a huge boost. It's the perfect chance to introduce its impressive portfolio of games into a growing market. The team is well prepared to take advantage of this opportunity, and if recent success is anything to go by, the Danish venture should be a success.
The deal is also seen as a success on the other side. Simon Hoffmann Riis of Danske Spil has declared that Push Gaming had been on the operator’s radar for some time. Talk of the “missing piece” is a welcome comment for the Push Gaming team, and it looks as though both parties are keen to get started as soon as possible. The likes of Fat Rabbit, Razor Shark, and Jammin’ Jars are just some of the studio’s big-hitting games. These should certainly stir the interest of the local gaming population.
Push Gaming marked its tenth anniversary in October 2020, and it has been an impressive decade for the B2B gaming supplier. The studio is now considered a top supplier to some of the industry’s biggest names, such as William Hill, Gamesys, The Rank Group, and GVC. A strong presence in several of the top gambling markets across Europe is a positive sign. This presence should only introduce the potential of more similar deals in the future.
The deal with Danske Spill is a massive coup for the team, and there is no doubt about that. News from last year surrounding its UKGC and MGA-licensed platform was seen as a game-changer. But this Danish deal is just as crucial for the people who work for the game provider. Only time will tell what the future holds for Push Gaming, but we can only expect big things for the team if the last decade is anything to go by.