GoodLuckMate is reader supported. Learn more about how we make money
Relax Gaming Expands into the UK with William Hill Deal

Relax Gaming continues to make inroads into the UK market by signing a deal with William Hill. The sports betting operator is one of the most established names in the UK gambling market and this will be seen as a fantastic step for Relax Gaming. This is one of several deals that Relax Gaming has secured in recent months.

Two Big Names Coming Together

As a result of this new deal, all of Relax Gaming’s products will be available to William Hill customers. On top of this, William Hill will be granted access to Relax’s Powered by Relax and Silver Bullet platform partners. 

William Hill attracts millions of customers in the UK each and every year, and this will give Relax Gaming a great opportunity to showcase what it can offer. The company has been growing its reputation lately and will see this as a major step in the UK market. 

Players at William Hill will have access to top titles like Money Train 2 and Top Dawg, as well as any new and exciting Relax Gaming slots that will be released. 

Relax Gaming Expands into the UK with William Hill Deal

A Successful Year for Relax Gaming

The development company has made several key partnership deals in recent years and its reputation as a content creator continues to grow. This will have no doubt had an impact on William Hill’s decision to work with them. 

It has established a reputation for itself as a top aggregator thanks to various partner programs. The provider is now able to offer over 2,000 titles across its platform, which is a number that will have certainly grabbed the attention of William Hill. 

This success has also been recognized with awards from within the industry. In September, Relax won the Unique Gaming Company of the Year at the UK’s International Gaming Awards. Before this, it won four EGR B2B Awards in July and managed to snag two other awards at the SBC Summit in Malta.

An Exciting Future for Relax Gaming & William Hill

Andrew Crosby, Director of Account Management at Relax Gaming spoke about the deal. They said that it is the company’s aim to continue to provide top-quality content and expand. They believe that securing a deal with a name as established as William Hill will allow them to do this. 

They commented on the future of the brand and the deal, stating that they hope to continue to progress and work with William Hill for many years to come.

William Hill is equally as excited about the deal. Craig Staples, Head of Gaming Content, speaking for the company, said it is excited to work with such an innovative and exciting provider. They described Relax’s products as game-changing and engaging and said that it will bring top-quality content to all of its users. 

Share on
Liam Hoofe
Liam Hoofe
Published: 25 Oct 2021
Updated: 13 Mar 2023
Liam is a skilled writer and journalist, highly regarded for his perceptive examination of the gambling industry. He specializes in online casinos and sports betting, and his work has been published in top-tier publications. Here at GoodLuckMate, Liam covers the latest industry news and has also authored various gambling guides, offering both beginners and experienced players in-depth analyses of games and strategies.

Read more news


Stay up to date on all the latest news by subscribing to our newsletter. New subscribers get 150 free spins with no deposit required!

info Country restrictions may apply