Nothing thrills us more than seeing the iGaming industry thrive! We are also happy to see new content suppliers getting licenses in markets where they never operated before. After all, we all love playing new titles. So pop the champagne and bring out the cake! We are proud to report that Relax Gaming Gibraltar LTD scored a UK gaming license! The United Kingdom is known for having a passionate relationship with the gaming industry. The addition of a new company will introduce even more variety to the market.
Relax Gaming will operate in the UK under its Gibraltar subsidiary. But the introduction of popular slots and games is not the only good news. This software giant has also managed to transfer operator partners Boylesports, 32Red, and BetVictor to the Gibraltar subsidiary. The next in line is Entain’s brands, which include Ladbrokes and Coral. The entire UK licensing process was announced in February. For this reason, the company even appointed a new senior business development manager, Alba Monroy.
Monroy, described by the company as “the right person to assist in driving this vision forward”, said she is joining the company at the most exciting of times. Besides the UK markets, Monroy will also overview the expansion in LatAm territories. Before joining Relax Gaming, Monroy worked at Microgaming, as well as Paysafe Group and IGT. She joined the team in February and has already made a significant impact. Way to go, girl!
The UKGC license is probably the most coveted in the entire gaming industry. This regulator is known to be serious and diligent, and is incredibly popular among customers. Even players who are not from the UK see it as a sign of a reliable casino. No wonder Relax Gaming decided to add it to its portfolio which already contains MGA, Gibraltar, and Romanian licenses. The Gibraltar license, obtained in October 2020, was also incredibly significant as it allowed the company to expand the number of operators it can collaborate with.
Just like many other brands, this content generator decided to focus on regulated markets. Another major market of interest is the Nordic countries. Relax Gaming even won the EGR Nordics Casino Content Supplier award.
Tommi Maijala, Relax Gaming CEO, explained that the company already has a great relationship with the UKGC through the Maltese company. He described the licensing of the Gibraltar arm as a “commercial highlight”. Furthermore, Maijala stated the license is not significant just for the company, but all its partners and collaborators. He sees the license as a fresh opportunity to continue providing excellence on all regulated markets.
Founded by Patrik Österåker and Jani Tekoniemi, Relax Gaming was established more than 10 years ago in 2010. In the past decade, the company delivered plenty of versatile and exciting gaming titles of all kinds. However, they are best known for their online slot machines. Some of the most popular titles from the Relax Gaming studios are Money Train 2, Temple Tumble, and Heroes Gathering. This tech giant is not only producing its own custom-made releases. Relax Gaming is also known as one of the biggest gaming aggregators, gathering many niche and small providers under its wings. It makes sure that titles by studios such as Boomerang and Kalamba reach wider audiences.