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Scientific Games Acquires Authentic Gaming and Enters Live Gaming Market
Scientific Gaming (SG) is one of those companies that just keeps on getting bigger and bigger. Now, the gambling firm has just announced the acquisition of Authentic Gaming, a live gaming provider known for its extensive portfolio. Thanks to the new addition to its long list of brands, SG has finally entered the live gaming scene! SG officials say the purchase was part of a strategic plan to become “the leading cross-platform global game company”.
What is Authentic Gaming so Important for SG?
The quote above sounds rather complex, but as usual, these things are pretty simple. With the US market constantly growing, SG wanted its piece of the gaming pie. According to the company’s research, live casinos make up 30% of the global iGaming market. Honestly, it is not that hard to figure out why adding a live casino brand to the portfolio is a smart move!
Scientific Gaming doesn’t plan to leave Authentic Gaming tables as they are, however. Thanks to the work of several in-house departments, the overall user experience will be taken to the next level. The brand plans to deliver enveloping experiences, as well as to utilize IP technologies. SG has also announced that Authentic Gaming will become a part of the Open Gaming platform. Open Gaming is often described as an “end-to-end gaming ecosystem”. But, we'll put it simply and say it is a content aggregation interface. Open Gaming provides companies with a plethora of providers, games, and tech solutions.
Expansion of the Premium Portfolio
Barry Cottle, CEO of Scientific Games, said that everyone at the company is thrilled to be bringing Authentic Gaming on board. The CEO described it as a product that will help expand the already premium portfolio. It is also supposed to support the vision of becoming the leading global gaming company. Dylan Slaney, CEO of the iGaming department at SG, said his team is looking forward to working with counterparts from Authentic Gaming. Together, they hope to create incredible gaming experiences both online and on land-based channels. Slaney is convinced that the collaboration will be successful. Everyone at the company is also looking forward to seeing it bring many opportunities for further growth.
Authentic Gaming is definitely a brand that has many aces up its sleeve. Famous for immense genre variety and professional dealers, it is one of the most popular live gaming providers in Europe. Authentic Gaming has also established great relationships with some of the strongest brands on the scene, such as Entain, 888, LeoVegas, and Betway Group. Now, those are undoubtedly the coolest kids at any school, if you ask us!
Jonas Delin, CEO and founder of Authentic Gaming, was pleased with how everything went. He didn’t hesitate to reveal that he is looking forward to seeing the brand grow in the US market. Delin went on to describe the acquisition as a “partnership” and explained that both companies have the same goal – i.e., creating high-quality games that can be customized and set new standards for the industry.