Lightning Box becomes the latest online casino content developer to join Scientific Games. The acquisition by Scientific Games is part of the company’s larger growth strategy in the digital markets.
Scientific Games is well on its way to actualize its growth in digital markets. This is after the giant online casino content developer acquired Lightning Box. The move to acquire this game studio will allow SG to continue its dominance in the cross-platform iGaming space. This is not only in Europe but also the United States among other regions worldwide.
Scientific Games looks to continue its content offering expansion. And the acquisition of Lightning Box is one of the ways it’s set to do this. This is thanks to the studio’s upcoming and existing content. SG is also on track to acquire additional iGaming assets given its exit in the sports betting and lottery verticals.
SG announced its plans to exit both stages to release capital to spur greater growth opportunities. This came as part of the company’s overall global strategic review. Some of the options included in the review include merging with other businesses, combining with black check companies, a sale, or an initial public offering.
SG is also looking to boss the digital markets by creating more appealing iGaming content. Lighting Box’s acquisition will be a major boost toward achieving this goal.
The acquisition of Lightning Box is also suitable for SG since it understands the workings of both divides. That is the online gaming and land-based markets worldwide. The studio is already a force to reckon with courtesy of its appealing content. Some of the most popular Lightning Box games include Astrocat, Silver Lion, Lightning Horseman, Chicken Fox, and Lightning Leopard.
The studio is also making headway in various regulated gambling markets. This is courtesy of its partnerships with over 50 iGaming platforms across the US, Canada, and Europe.
Lightning Box has struck several partnerships with leading brands over the past few years. Some of them include LeoVegas, Unibet, FanDuel, and BetMGM. Other notable collaborations include deals with Golden Nugget, Rush Street, Sky Bet, and William Hill.
Dylan Slaney heaped praise on Lightning Box’s increased popularity. The SG SVP Gaming and Digital said SG was happy to add the studio to its team. Peter Causely also expressed the company’s excitement. The Lightning Box co-founder and CEO said the partnership with SG will allow it to polish its gaming content. This will lead to more innovation in the sector.
They also pointed out the advantages of being Open Gaming’s partner. Causley said the OGS platform allows casino content developers to launch their titles quickly in collaboration with multiple parties worldwide. Furthermore, it allows them to do so in a standardized and unique way to comply with local regulations.