Players in Denmark are about to receive a lot more betting options, with the sports betting and casino provider Soft2Bet joining the market. The company has been given a license by Spillemyndigheden to begin sharing its services in the country.
Soft2Bet is a provider with plenty to offer. The company works with over 40 different providers and has over 5,000 games available in its catalog. Securing the license in Denmark will help the provider further establish itself in the Nordic region.
The move has been described as a strategic step by the company as it aims to expand into more regulated markets. The company was also granted a license to provide its services in Sweden in 2019 by Spelinspektionen. Sweden has notoriously strict licensing laws, so sticking to them and going on to get a license from Denmark as well highlights how committed to the market Soft2Bet is.
The work that is gone into securing this license has been tough. This is not something that has gone unnoticed by the Head of Country Team at Soft2Bet, Peter Christian Noer. They said that the license was a significant moment for their company and that it wouldn’t have been possible without the effort put in by the whole team. They noted that the team had been working non-stop to make sure that the provider was fully compliant with the country’s regulations.
Noer then went on to talk about their excitement at securing the license. They said that their products have been hugely popular elsewhere and they are looking forward to bringing those services to Danish players. They highlighted that, within two years, they have taken a significant amount of the market share in Sweden. They referenced the state-of-the-art technology and fantastic game catalog as two of the main reasons for this.
The statement put out by Noer finished by once again highlighting what they described as uncompromising dedication from their team. They also extended their thanks to the Spillemyndigheden, saying that they had been cooperative throughout and helped them to achieve their license.
Soft2Bet was founded back in 2016 with the vision of becoming one of the biggest B2B iGaming solution providers in Europe. Fast forward six years and the company has smashed that goal. It works with over 40 different development companies and 50 different payment providers. It holds licenses all over Europe and is constantly looking at new markets to expand into.
Soft2Bet currently has offices in Malta, Cyprus, and Bulgaria. It has picked up plaudits from all across the industry, including winning awards at both the MiGEA Malta Gaming Awards and the Europe Gaming Awards.