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Two New Deals Announced for PariPlay

PariPlay, one of the industry’s leading content aggregators, has signed two new partnership deals. The first of these is with Spearhead Studios. The second deal is with mobile developer Betixon.

New Opportunities for All Involved

This freshly signed agreement is set to seriously benefit all those involved. For PariPlay, it means that all of the fantastic content produced by Spearhead Studios can now be offered in many European online casinos that previously had no access. The new deal will see PariPlay given access to the entire Spearhead roster. This catalog consists of around 28 different titles (at the time of writing) including popular hits like Book of Souls, Fruits & 777s, Book of Princesses, and many more besides. The Pariplay company first introduced itself to the world in 2019. Yet it has wasted no time in making a name for itself in the iGaming industry, and recently celebrated its one-year birthday at the end of 2020.

Betixon Game Provider UKGC

PariPlay and Betixon Collaboration

As for Betixon, this will also add another useful string to PariPlay’s very powerful bow. The deal will see all of Betixon’s impressive mobile slot gaming catalog added to PariPlay’s Fusion game aggregation platform. Betixon has also been working on a new gaming franchise – Fortune Breakers. This will become the company’s flagship game series, and will now be able to reach a much wider audience thanks to this new relationship with PariPlay. Other popular titles like Age of Halvar, Boots of Luck, and Wild Wolf will also be shared on the platform. These have been big successes for the company and will no doubt find more of an audience through this deal. 

PariPlay Helping Other Companies Succeed

Betixon, like Spearhead Studios, is a newer company within the iGaming industry. As a result, distribution is often the firm’s biggest challenge. The COO of PariPlay, Christine Lewis, discussed the partnership with Betixon and explained that the reason so many companies choose to work with them is because of the wide range of different gaming providers and operators that they work with. The company also recognized the quality that has already been produced by Betixon and everyone is looking forward to working with them in the future.

Lior Cohen, co-founder, and CTO of Betixon also spoke about the signing, praising the platform that PariPlay offers and how it opens their content up to a lot more jurisdictions than before. Speaking about the deal with PariPlay, Mathias Larsson, Managing Director at Spearhead Studios mentioned the company’s impressive record and platform and how he is excited to be able to branch out into new European markets as a result of this partnership. 

Expanding To New Jurisdictions

Betixon’s products are currently available in a small selection of licensed territories, including key markets like the UK, Lithuania, Estonia, Italy, Colombia, and Romania. As for Spearhead Studios, its products are currently available in 11 different territories around the world. These include Malta, Spain, Romania, Sweden, Denmark, Latvia, Lithuania, Estonia, and Colombia. This new deal will see both party’s outreach expanded significantly.

PariPlay themselves have a significant global reach. The company was started in 2010 and is part of the Aspire Global group. This is one of the most influential businesses in the iGaming world. The company has offices in Bulgaria, Gibraltar, India, Isle of Man, and Israel. They are also licensed and regulated by several key bodies, including the Gibraltar Gambling Commission (GGC), Malta Gaming Authority (MGA), the United Kingdom Gambling Commission (UKGC), Romanian National Gambling Office (ONJN), and the New Jersey DGE.

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Liam Hoofe
Liam Hoofe
Published: 15 Mar 2021
Updated: 13 Mar 2023
Liam is a skilled writer and journalist, highly regarded for his perceptive examination of the gambling industry. He specializes in online casinos and sports betting, and his work has been published in top-tier publications. Here at GoodLuckMate, Liam covers the latest industry news and has also authored various gambling guides, offering both beginners and experienced players in-depth analyses of games and strategies.

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