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New vs Established Casinos: Pros and Cons

Online players are spoiled for choice regarding online casinos these days. New online casinos are constantly popping up, and it can be tricky to know which ones are worth signing up for and enjoying. Of course, some out there would argue you don’t need to sign-up for any of the new ones and that all of the established, older brands are where you should be playing.

Is that the case, though? This article will examine the pros and cons of using older casinos vs newer brands.

Pros of New Casinos

Let’s deal with the pros of new casinos first. The most obvious pro is that they’re, well, new. New casinos can provide players with a fresh and exciting experience, especially if they have been playing at the same online casinos for a long time.

This shiny new feel often extends to the selection of games, the user interface, and more. Newer operators tend to utilise the latest and most innovative technology, ensuring they can instantly impact the market. They can also brand themselves around these new technologies, unlike established UK casinos.

Likewise, these newer sites will likely promote different platforms for using their casino. While mobile gambling is extremely popular, some older brands don’t have great mobile sites. New casinos can hit the ground running in this respect and have an excellent mobile site from day one.

New casinos will also want to attract as many customers as possible in the early days. As such, they will spend a lot of money on marketing and promotions. This means there can often be many bonuses for customers to take advantage of. Of course, this does depend on the casino’s budget, with not all new operators being able to attack the market in such a way.

One thing that is constantly evolving is the way we move money in and out of our online casino accounts. Newer casinos tend to be a little more up to speed with this, with many of them throwing their arms around a range of banking methods from the moment they open their virtual doors. They are also much more likely to allow players to play with cryptocurrencies, an increasingly popular betting method at online casinos. However, the laws around this remain murky, with many regulatory bodies still not approving it.

Pros of Using Established Casinos

Plenty of benefits exist for players who stick with more established casino brands. One of the biggest is the brand recognition and trust that they have earned over time. In most cases, with established casinos, players know exactly what they will get. These operators have offered the same reliable service for a long-time, and it is not likely to change any time soon.

Trust is also a massive factor when choosing an online casino, and established brands have built up their fair share of goodwill. These licensed sites provide players with a safe and secure playing experience. That’s not to say that newer casinos don’t, but players have more trust for brands that have been around longer.

Bigger, more established brands often have bigger budgets and can therefore offer more bonuses than newer casinos. They have a built-in base of customers that ensures they are not taking big risks when they run promotions. You do not find this level of consistency with newer casinos.

The traffic size can also be critical depending on what you use the casino for. If a casino runs a promotion where players contribute to the prize pot, then more established casinos are likely to build up bigger wins or be able to pay out more people. Likewise, if you are a poker player, you will want as much traffic as possible at a casino if you want to pit your wits against other players.

It’s not just players with whom these casinos have built up trust. The operators tend to have long-standing relationships with top online slot developers. This ensures players enjoy huge selections of new and old online slot games.

Finally, established brands have years of experience to fall back on. They know what their customers like and how to provide them with it. You are not likely to log in one day and find that things have changed because these companies do not need to establish themselves.

Cons of New Casinos

Many of the pros of established casinos double up as cons for newer operators. Establishing trust with its players will probably take a while when a new site starts. They may also have to wait for licensing in certain territories, so players may not feel comfortable playing there. Trusting your online casino is essential when you are playing for real money, so if you are going to play with a new casino, check their licensing.

Newer casinos also need a while to establish themselves, so they may only be available in big markets. If you are based in a smaller country, getting access to a new casino may take longer, with operators wanting first to test the waters in popular markets.

Some newer casinos don’t have the budget or customer base to run big promotions. This means that the welcome bonuses and other promotions may not be as generous as they are at other casinos. They may also not have established VIP or loyalty programs for players to enjoy. Casinos are also likely to chop and change their promotions as they start. While they may have a target audience in mind, things can change in the early days, and they may need to adjust their promotion and marketing strategies accordingly.

The variety of games at new casinos is usually less comprehensive than those at more established brands. While some casinos manage to launch with huge catalogues, this is not common. Typically, new casinos work with several developers while building an audience. Working with some of the industry’s top developers is a big investment, so casinos will want to ensure they have an established audience. Of course, some casinos are owned and operated by bigger brands, so these will launch with similar libraries to other sites.

Cons of Established Casinos

There is a lot to like about established casinos, but there are also several issues that players should be aware of. Established casinos can often fall behind their newer counterparts regarding technology, especially in the payment department.

Updating your banking methods can be a real chore, so more established casinos don’t tend to adopt newer methods as quickly. The same can be said about many technological advancements, with established casinos often having to make major changes, whereas newer ones can build their site around these from the start.

The increased customer base can be great for building prizes and helping to boost promotions, but it also means that your chances of winning are decreased. Many big casinos have massive traffic, so you have many more players to compete with for prizes. This is not the case with newer casinos where the prizes may be smaller, but your chances of winning them can be much higher.

Many of the issues you will encounter with an established casino come down to the fact that they are not evolving as quickly as newer brands. Rebranding your site or using technology and changing how you operate can be costly. Sticking with the same old methods is often easier and relies on a built-in audience instead of chasing newer players. What some people may see as consistency, others will see as complacency.

Plenty of Choices

When it comes down to it, there has never been more choice for players than there is now. Whether it’s old or new casinos, the online casino experience is better than ever, and players should embrace the range of options and not shy away from them.

Players do not need to sign up with just one casino, which means they can flick between old and new casinos as much as they like. The best way to gamble online is to sign-up with different ones and lean into the pros and cons of each.

Old casinos will probably be more dependable regarding their marketing, gameplay, and bonuses. In contrast, newer casinos tend to take more risks and can offer a unique online casino experience as they try to crack into the market. For the players, though, this is a win-win situation.

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Liam Hoofe
Liam Hoofe
Last Update: 14 Dec 2023
Liam is a skilled writer and journalist, highly regarded for his perceptive examination of the gambling industry. He specializes in online casinos and sports betting, and his work has been published in top-tier publications. Here at GoodLuckMate, Liam covers the latest industry news and has also authored various gambling guides, offering both beginners and experienced players in-depth analyses of games and strategies.
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