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The Writers’ Guidelines

Our writers work by a set guideline, but we do not closely monitor what they write. This, we believe, is particularly important when it comes to our casino reviews. Contrary to many other affiliate sites, we do not publish fake reviews, and we do include all the negative aspects of a casino as well as the positive ones. Our philosophy about this particular decision is discussed in more detail in our full-disclosure article ‘How We Make Money’.  The guidelines our writers follow when reviewing casinos are:

All casinos have to be properly tested and reviewed. The only source of information that can be used for researching a casino is the casino’s website. Never use any information found elsewhere.

All casino reviews have to be objective and include all pros and cons. We want the good, the bad, and the ugly, so make sure you cover it all! We want to avoid superlatives unless the casino is truly in a different league than most others. No exaggerations, please!

All praise or criticism of a certain aspect of a casino needs to be explained to the reader. Compare the casino to the industry standard, and explain why this particular casino is better or worse than the average.

The casino review should not only be factually correct but also as objective as possible. Your subjective opinion about the casino should only be added to the conclusion. The only exception is for the ‘Usability’ section of the review. 

For other types of content on our site, we put our trust in our writers, so they are free to write more or less what they want within the topic they are assigned. All subjective opinions in both our articles and reviews are the writer’s own and do not necessarily reflect the opinions of GoodLuckMate.

However, we’ve found that giving our writers free rein to write what they want is the only way to avoid biased, or ‘fake’, reviews on our site – and that is something we want to avoid at any and all costs! 

We can’t, and have no interest in, hiding the fact that we sometimes hear from casinos we’ve reviewed and given a less-than-stellar rating. Casinos tend to be a bit unhappy with bad reviews, but that doesn’t have any impact on what we choose to publish. We’ll never edit a review based on feedback or comments from a casino unless they have actually found something that we’ve written that is factually incorrect, and then we’ll update just that part. The only way for casinos to get us to write a better review is to improve the services they offer players. 

None of our writers or editors are involved in negotiating affiliate deals with casinos (and they don’t even know what kinds of deals we have), which ensures that they do their work without any influence from the casino in question. 

Even though many of our writers have previously worked in-house at some online casinos, they should not be biased when they are reviewing. If they feel that they are, they should hand the task over to another unbiased writer. None of our writers are paid directly by casinos, and they get the same pay no matter what kind of rating they give the casino, which is why you can trust what they write. 

We use writers that have worked in the industry because of the in-depth knowledge they have about the industry, not to boost a casino’s rating. 

Only Factually Correct Content

All articles published on the GoodLuckMate site are manually written and researched by our writers. We also have people working with Quality Assurance – making sure the content is up to scratch. However, we’re only human, and mistakes do occur. We do our very best to weed out any factual errors before the articles are published, but if something slips through our net, we correct it as quickly as we can. This also goes for updating any bonus offers, casino terms and conditions, game selection, and all other aspects of a casino we’ve covered. 

If you still find any errors on our site, please do let us know!

Eve Luneborg
Eve Luneborg
Last Update: 30 Mar 2023
Eve started working at an online casino back in 2014, and she’s been involved in the iGaming industry ever since. Here at GoodLuckMate, she’s our go-to writer for in-depth guides, specialising in anything related to payments and account verification, table game guides and even casino and slot reviews. Eve is also religiously following industry news, keeping a close eye on any regulatory changes, new game releases, upcoming trends and much more.

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