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Eve Luneborg

Eve Luneborg

Casino, Industry, Payments & Games Expert

Author's Bio

Eve started working at an online casino back in 2014, and she's been involved in the iGaming industry ever since. Starting off as a support agent at LeoVegas Casino, she later took on the role of Payments Trainer for the same casino, and she claims that those two roles created the basis for her understanding of the online gambling industry. Through these jobs, she gained a unique insight into not only how casinos operate, but also why they operate as they do.

She's also our go-to writer for in-depth guides, specializing in anything related to payments and account verification, table game guides, and even casino and slot reviews. Eve is also religiously following industry news, keeping a close eye on any regulatory changes, new game releases, upcoming trends, and much more.

... knowing 'how' is never enough, as knowing 'why' is the key factor to truly understanding the many aspects of the casino industry

Eve's Casino Experience

While working in customer support, Eve gained an insight into all areas of online casino operations. She also swiftly learned to explain somewhat complex terms and procedures in an easy-to-understand way, which is also what reviewing casinos and writing game guides is all about. Once she moved on to the payments department, she not only processed payments and player withdrawals but also helped develop procedures and systems to comply with the ever-evolving regulations for anti-money laundering, KYC procedures, and much more. According to herself, knowing “how” is never enough, as knowing “why” is the key factor to truly understanding the many aspects of the casino industry – and that's where she truly excels.

As a writer, Eve's experience goes back to 2016, and the only thing she's ever been writing about is online casinos and gambling. She's worked as a freelance writer creating guides and other articles for some of the top names in the industry, including GiG Media, Casumo, ComeOn, Betsson, and the Kindred Group. She's also been working with a wide range of affiliate companies, helping out with everything from content planning to content creation, on-site SEO, and project management. Now, however, she's working exclusively with GoodLuckMate.

Her contribution to our written content has, however, diminished of late, as she's mainly working with administrative tasks. As GoodLuckMate's COO, she's keeping an eye on her colleagues in the Product Development, Content, SEO, and Operations teams. She's also the main point of contact with our casino affiliates and other external partners. 

In addition, she's the author of the book 'Behind the Scenes at Online Casinos.' 

About Eve

Eve is a Norwegian ex-pat living in Malta. She first came to the small Mediterranean island in 2014 and that was how she got drawn into the alluring world of online casinos – Malta is after all the iGaming hub of Europe, if not the world. When she's not working, she prefers to be out traveling and exploring the world, but she's also (almost) just as happy lounging in the sun reading a good book.

She started freelancing and writing back in 2016, thinking this would just be something she'd do for a couple of months while figuring out what she would do with the rest of her life. As things turned out, though, freelance writing was just the thing she wanted to do; and the rest is, as they say, history.

You can find out more about Eve and her work here:

Latest content from Eve Luneborg

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