LeoVegas Group has a sharp eye for the future of game tech and online casinos. Founders, Gustaf Hagman and Robin Ramm-Ericson, both pinpointed the emergence of mobile gaming and quickly set about taking a share of the growing industry. Little did they know that only within a few years they would be a global business with hundreds of employees and several top-name brands to their name. LeoVegas Group decided to specialize in mobile gaming and now it is one of the clear leaders when it comes to mobile casinos, live casinos, sportsbooks, and dedicated mobile esports betting, too.
Formed in 2012, LeoVegas Group has been headquartered in Stockholm, Sweden, and this is where their main inspiration lies. A hotbed for iGaming tech talent and ideas, the Nordic founders pounced on the gap in the market for mobile gaming and set up their iGaming company with big intentions. The operational side of things is managed out of the island of Malta and this is where all the ongoing improvements and promotional work is being carried out. This is done by the subsidiary LeoVegas Gaming plc. Other offices are located in the UK, Italy, Poland, and there is also a further technical arm of the group operating out of Sweden, too, in the shape of Gears of Leo. LeoVegas’ expansion strategy is to enter regulated markets or markets with plans to regulate. Below you can find the current list of gaming licenses that have been acquired by the LeoVegas Group so far:
Many of the casinos within the portfolio of LeoVegas Group are targeted at the UK audience and the Nordic countries of Sweden, Finland, and Norway. The group also decided to branch out into Italy, Spain, and further afield in some of the Latin American countries such as Peru and Chile. The rise in mobile gaming is only going to grow from strength to strength and with their company culture being based around many positive attitudes, the ‘hunting for opportunities’ state of mind is the one that is going to help them grow further into multiple emerging markets over the coming years.
In terms of the gaming collection available at LeoVegas Group casinos, you can expect the very best in what the industry has to offer. NetEnt, IGT, Play’n Go, Microgaming, WMS, Yggdrasil, Evolution, and Playtech are just some of the high-level providers supplying their games to the likes of LeoVegas Casino and Royal Panda Casino. You can see the full list of brands under the ownership of LeoVegas Group below. These top providers combined with the focus on mobile gaming means that the LeoVegas Group’s customers can get direct access to all the best online gaming entertainment that the iGaming industry has to offer.
Top LeoVegas Brands:
LeoVegas Group is making the most of its multi-license setup by tailoring its promotions to fit the casino and the customer base. In doing so, it provides a localized gaming site that is more relevant and convenient to those who are playing there. Saying that, we did notice a similar theme in the welcome bonus packages with some of the sites offering ‘no deposit’ bonuses upon registration.
Other common promotions include refer-a-friend bonuses, and a similar loyalty scheme with the typical ‘wager to get points’ mechanism in place at LeoVegas and Royal Panda. LeoVegas sister sites like Slot Boss and Castle Jackpot are set up in similar styles and share promotions such as cash prizes and wager-free spins. Royal Panda was also found to be running the ongoing ‘Daily Drops & Wins’ network promotion from Pragmatic Play, but as it stands, this is not something offered to the full LeoVegas Gaming plc casino portfolio at the moment.
Gaming is obviously a huge focus for the LeoVegas Gaming Group and with mobile gaming being central to their strategy, ongoing partnerships with the big game providers are going to be vital to their success. Luckily for them, they already give their players access to all the top casino studios including the big names that we mentioned earlier on such as NetEnt and Microgaming.
Customer support is all linked into one system with identical live chat and search features for the majority of the casino and gambling sites. You can either search their FAQ or get in touch with one of the LeoVegas Group support agents. The same thought pattern has been given to the payments process as well. All the top banking options are made available from e-wallets to bank cards, as long as those options are applicable to the country that they are operating in.
LeoVegas has managed to come a long way in a short space of time and it already dominates much of the mobile gaming environment. With a growing portfolio of casino and gambling sites combined with their commitment to mobile gaming, this iGaming group should continue their rise in stature as it begins to grow inside and outside of Europe.