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Hero Gaming Group Casinos
The Hero Gaming Group first burst onto the iGaming scene via one of the pioneers in online gamification casinos, George Westin. Gamification and online casinos were a combination unseen in the iGaming environment and the group’s first online brand, Casino Heroes, was a huge hit when it first launched on the Scandinavian market in 2014. Fast-forward to the present day and the group now operates more than brands that cover both casino and sports betting across several of the major European iGaming markets.
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More information about Hero Gaming Group Casinos
Founded in 2013, the Hero Gaming Group knew exactly what they wanted to achieve and they have expanded at an impressive rate so far, with those initial goals still at the forefront of their minds. Casino Heroes in 2014, Speedy Bet and Speedy Casino in 2018, Simple Bet was introduced in 2019, and 2020 saw the launch of Boom Casino. Creativity has always been a key feature within the company and this continues to be an important factor with the launch of several brands in the space of just a few years.
Headquartered in Malmo, Sweden, and with their operational teams based in Sliema, Malta, there is a strong European focus and the same line of thinking was the driving force behind their early years in terms of market coverage. Starting out in Scandinavia and then branching out across Europe. This expansion has been bolstered by the acquisition of a small number of specific gaming licenses which has helped them to deliver the best gaming experiences possible, and those licenses are listed below:
The Hero Gaming Group is one of those operators that are keen to keep their team small and inclusive. This enables them to quickly get their ideas up off the ground and online in a short space of time, and this is one of the core reasons why they have managed to build up so many brands in such a short space of time. Scandinavia has been the main focus for the Hero Gaming Group but that has not stopped them from pursuing other countries with Finland, Germany, and even English-speaking countries such as Canada being targeted thanks to their license setup.
Each of its brands offers a gaming experience that is slightly tailored towards one feature. Take for example Simple Casino, this site prides itself on ‘no fuss’ gaming with quick registrations. Boom Casino is more like the original Casino Heroes site with a full set of promotions and features. However, whereas their casino sites may be targeting slightly different markets, their collection of games in the lobby is always stocked full of variety and quality. NetEnt, Play’n GO, Red Tiger Gaming, Yggdrasil, and Push Gaming are all supplying their slots and table games. Evolution Gaming is the go-to for the live dealer options and a recent addition of the Blitz casino games has given their players a new way to enjoy the gaming experience with speed being the main factor.
Current Hero Gaming Group Brands:
The lack of promotions on some of their casino sites is all down to being designed as ‘no fuss gaming’ sites. So, with such a focus on the games, the promotions have taken a back seat on the likes of Simple Casino and Speedy Casino.
Take a look at the newly created Boom Casino and the original Casino Heroes and then you will see more of a detailed setup with welcome bonuses and loyalty promotions. Additionally, Casino Heroes has that famous island adventure where you tick off challenges and earn rewards, and Boom Casino offers a unique ‘Expert’s Area’ where you can find top tips on how to best play each game.
There is no sign of any network promotions being run across the Hero Gaming portfolio of casino sites. So, while there is a running theme of promotional ideas here, they do tailor them slightly to fit the casino design and their intended customer markets. You can read more about bonuses here.
Due to the Hero Gaming Group acquiring both Maltese and Swedish gaming licenses, it has allowed them to provide the best possible service to their customers. This means a stronger marketing presence and a more relevant list of banking options. The Scandinavian sites are heavily reliant on the Trustly payment method, whereas Simple Casino and Boom Casino offer the traditional bank card and bank transfer methods which is going to suit the Canadian customers a lot more than the likes of Trustly.
The group is running a combined support team across all sites with onsite FAQ pages available, as well as all the casinos being linked up to a live chat system. The games and providers available at all the casinos are very much the same and so you will experience similar gaming quality no matter which site you choose to sign up to.
There are two clear features being focused on by the Hero Gaming Group and the first is the gamification idea, and the second is the ‘no fuss and quick gaming’ experience. Both of these are modern styles of iGaming which again goes back to the group’s overall desire to think differently and outside of the box, in the hope that they bring something new and fresh to the online gaming environment.