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A bit of history

PlayCherry Ltd operates as a subsidiary of their wealthy owners, Cherry AB. The owners and PlayCherry themselves operate a number of different gaming sites in Europe with a heavy focus on the Nordic countries, which is a natural stance for a company originally founded in Sweden. The PlayCherry offices are based in Malta although Cherry AB controls offices all over Europe. 

The licensing history of PlayCherry has been an eventful one with their MGA license remaining intact throughout their existence. A UK license was obtained but later surrendered and the Swedish license was again obtained but later revoked due to issues surrounding business practices. See below for the current licensing setup for the PlayCherry operator:

  • Malta

Online casinos from PlayCherry Ltd

Many of the PlayCherry casinos provide multiple languages including English, German, and Japanese, but there is also a distinct focus on specific sites targeting markets like Finland and Norway. This means that the banking available at the sites all include the relevant currencies that help the players from these specific countries play with their own local money, such as euros or Norwegian kroner for example.

The lobby at any one of the PlayCherry casino sites provides some of the best games from a long list of highly-rated software providers. Microgaming, Big Time Gaming, Quickspin, Pragmatic Play, and Evolution all supply their best titles and this ensures players can enjoy all types of gaming experiences from slots, roulette, blackjack, video poker, and many other table games, as well as all the popular live dealer options, too. Several brands in the company’s portfolio also offer premium sports betting to its customers.

Top PlayCherry Casino Brands:

This is what you can expect from the casinos

A standard welcome bonus can be found across most of the PlayCherry online casinos and this typically includes a match deposit bonus along with free spins. Once you sign up then a long list of ongoing deals available to you such seasonal offers full of bonuses and free spins, as well as ongoing network promotions with current examples including the ‘Daily Drops & Wins’ from Pragmatic Play and a seasonal promotion from Yggdrasil.

We briefly mentioned the multicurrency options available in the banking section and these are all backed up with convenient payment methods that are tailored to the country you are playing from. Mastercard, Visa, ecoPayz, and MuchBetter are all included, and if you ever require assistance with your banking then PlayCherry provides a useful team of support agents via live chat and email. However, a complete FAQ section is missing from the majority of their sites and this is slightly disappointing from an operator with so much experience and knowledge behind it.

Steven Ford
Steven Ford
Last Update: 13 Mar 2023
Steven is GoodLuckMate’s casino veteran, having started in the industry in 2007! Although he knows everything about online gambling, it’s sports betting that is his true passion. Additionally, he’s not only our go-to writer for casino reviews, but he’s also the one keeping the closest eye on iGaming companies, so he always knows what they are going to do next.