The history of Kindred Group can be traced back to 1997 when the hugely popular Unibet was formed by Anders Ström in Earl’s Court, London. The Unibet Group Plc was founded in 2000 and the quick-thinking ability of Ström gave them the upper hand in the early years, and by 2001 it was already available in more than 50 countries and 12 languages. An early grasp of the mobile gambling technology in 2005 gave Unibet a head start yet again, in what is now a huge part of the iGaming environment.
From there on in, the Unibet Group snapped up various casino and bingo sites to gain further strength in emerging markets across Europe, and the rebrand to Kindred Group took place in 2016. So, while the Kindred name is fairly new in the grand scheme of things, the history behind the name is one of an innovative and highly experienced iGaming company that is sitting comfortably on the global gaming scene.
Kindred operates out of 12 locations including Malta (HQ), London, Paris, Antwerp, Milan, Madrid, Gibraltar, Stockholm, and Copenhagen, as well as Sydney and Darwin, and New Jersey. Below we have listed all their current gambling licenses that have been acquired to date by the Kindred Group:
As Kindred Group is one of the leaders in the iGaming world it should come as no surprise to learn that they have many invested interests across large areas of Europe, as well as Australia and various states in the US, too. Europe has been their priority and with licenses acquired in the UK, Sweden, Denmark, Ireland, France, Malta, and Gibraltar, you can quickly start to get a feeling of just how widespread their brands and reach across the online gaming environment actually is.
Many of their casino brands have been set up as highly localized services and you can see this with the likes of 32Red in the UK, Bohemia Casino in central Europe, Casinohuone in Finland, and Storspiller Casino for the high rollers in Norway. The Romanian targeted Vlad Casino just goes to show the lengths they will go to provide a local gambling service. Unibet, of course, is still their all-in-one focus brand offering casino, sports betting, bingo, and poker.
Customers can enjoy the full range of casino games due to Kindred Group’s wide-ranging software provider partnerships. Evolution Gaming provides many of the live casino platforms, Microgaming, Blueprint Gaming, Big Time Gaming, and NetEnt offer all of their top titles including both slot games and table games. Furthermore, due to the size of some of these casino sites, you will also find exclusive games, modern gaming experiences like slingo, and some of the biggest jackpots available online.
Current Kindred Group Brands:
Kindred Group’s multiple licenses allow them not only to operate and focus on specific countries, but they also give them the ability to localize their promotions to suit the customer base and their needs. The types of promotions are similar though and you will see the same ideas being used from the welcome bonus packages and refer-a-friend bonuses to the slot tournaments and live casino competitions, however, the eligible games and promotion mechanics may be set up differently from site to site.
Loyalty programs and VIP Clubs are available on some casino sites and not on others, and so you can see that there is a tailored promotional plan for each casino that is in line with the gaming styles of that particular customer base. There is one similar network promotion being run throughout the bigger sites and that is the ongoing ‘Drops & Wins’ from Pragmatic Play with its daily and weekly cash prizes on offer.
Players who sign up to any of the Kindred Group casinos are going to get access to some of the best online gaming action. As we previously touched upon, the likes of Evolution Gaming, Microgaming, and NetEnt are all involved, as well as many more titles from the up-and-coming casino studios. Slot machines, table games, poker, and bingo are included on the bigger Unibet and 32Red casino sites and so we can see that variety is a key feature across their portfolio.
Payment options are fully covered as well and there will be some chop and change amongst the available options, and this comes with the territory of operating in various countries and jurisdictions, however, all the popular gambling e-wallets, bank cards, and prepaid options are included. Lastly, and this is something that Kindred does really well, there is a huge section dedicated to help and support including a ‘Help Center’ which includes FAQs, Community Help, and access to their support agents if you need further assistance.
Kindred Group has always been at the forefront of iGaming technology and with its global setup and multiple licenses, you will always enjoy a high-class casino experience no matter which of their sites you sign up to.