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Our American Players’ Favorite Kindred Group - With Ratings! Updated January 2021

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A Bit of History

The history of Kindred Group can be traced back to 1997 when the hugely popular Unibet was formed by Anders Ström in Earl’s Court, London. The Unibet Group Plc was founded in 2000 and the quick-thinking ability of Ström gave them the upper hand in the early years, and by 2001 it was already available in more than 50 countries and 12 languages. An early grasp of the mobile gambling technology in 2005 gave Unibet a head start yet again, in what is now a huge part of the iGaming environment. 

From there on in, the Unibet Group snapped up various casino and bingo sites to gain further strength in emerging markets across Europe, and the rebrand to Kindred Group took place in 2016. So, while the Kindred name is fairly new in the grand scheme of things, the history behind the name is one of an innovative and highly experienced iGaming company who is sitting comfortably on the global gaming scene. The outfit now operates out of 12 locations including Malta (HQ), London, Paris, Antwerp, Milan, Madrid, Gibraltar, Stockholm, and Copenhagen, as well as Sydney and Darwin, and New Jersey. Below we have listed all their current gambling licenses that have been acquired to date by the Kindred Group:

European Licenses:

  • UK
  • Ireland
  • Denmark
  • Sweden
  • Estonia
  • Germany
  • Belgium
  • France
  • Italy
  • Romania
  • Gibraltar
  • Malta

Australian Licenses:

  • Northern Territory
  • Queensland
  • New South Wales
  • Victoria
  • South Australia
  • Western Australia

USA Licenses:

  • New Jersey
  • Pennsylvania
  • Ohio
  • Indiana
  • Illinois
  • Iowa

Online Casinos From Kindred Group

As Kindred Group is one of the leaders in the iGaming world it should come as no surprise to learn that they have many invested interests across large areas of Europe, as well as Australia and various states in the US, too. Europe has been their priority and with licenses acquired in the UK, Sweden, Denmark, Ireland, France, Malta, and Gibraltar, you can quickly start to get a feeling of just how widespread their brands and reach across the online gaming environment actually is.

Many of their casino brands have been set up as highly localized services and you can see this with the likes of 32Red in the UK, Bohemia Casino in central Europe, Casinohuone in Finland, and Storspiller Casino for the high rollers in Norway. The Romanian targeted Vlad Casino just goes to show the lengths they will go to provide a local gambling service. Unibet, of course, is still their all-in-one focus brand offering casino, sports betting, bingo, and poker. 

Customers can enjoy the full range of casino games due to Kindred Group’s wide-ranging software provider partnerships. Evolution Gaming provides many of the live casino platforms, Microgaming, Blueprint Gaming, Big Time Gaming, and NetEnt offer all of their top titles including both slot games and table games. Furthermore, due to the size of some of these casino sites, you will also find exclusive games, modern gaming experiences like slingo, and some of the biggest jackpots available online.

Current Kindred Group Brands:

  • Unibet
  • 32Red
  • Bohemia Casino
  • Casinohuone
  • iGame
  • Kolikkopelit
  • Maria Casino
  • Roxy Palace
  • Bingo.com
  • Storspiller/Storspelare
  • Vlad Casino
  • Otto Kasino

Kindred Group Bonuses

Kindred Group’s multiple licenses allow them not only to operate and focus on specific countries, but they also give them the ability to localize their promotions to suit the customer base and their needs. The types of promotions are similar though and you will see the same ideas being used from the welcome bonus packages and refer-a-friend bonuses to the slot tournaments and live casino competitions, however, the eligible games and promotion mechanics may be set up differently from site to site.

Loyalty programs and VIP Clubs are available on some casino sites and not on others, and so you can see that there is a tailored promotional plan for each casino that is in line with the gaming styles of that particular customer base. There is one similar network promotion being run throughout the bigger sites and that is the ongoing ‘Drops & Wins’ from Pragmatic Play with its daily and weekly cash prizes on offer.

This Is What You Can Expect From the Casinos

Players who sign up to any of the Kindred Group casinos are going to get access to some of the best online gaming action. As we previously touched upon, the likes of Evolution Gaming, Microgaming, and NetEnt are all involved, as well as many more titles from the up-and-coming casino studios. Slot machines, table games, poker, and bingo are included on the bigger Unibet and 32Red casino sites and so we can see that variety is a key feature across their portfolio.

Payment options are fully covered as well and there will be some chop and change amongst the available options, and this comes with the territory of operating in various countries and jurisdictions, however, all the popular e-wallets, bank cards, and prepaid options are included. Lastly, and this is something that Kindred does really well, there is a huge section dedicated to help and support including a ‘Help Center’ which includes FAQs, Community Help, and access to their support agents if you need further assistance.

Kindred Group has always been at the forefront of iGaming technology and with its global setup and multiple licenses, you will always enjoy a high-class casino experience no matter which of their sites you sign up to.

  • A gambling license is intended to protect players, and one of its main functions is to provide a mechanism for resolving disputes when they come up. If you have a dispute with a casino, and the casino is being unreasonable, the gambling authority will help you. For many licenses, this means you can contact the gambling authority to get help processing your withdrawals, claiming money the casino has debited from your account, or resolving other disputes that might arise. The likelihood that the gambling authority will help you in ways that are effective, however, depends on the procedures they have in place for this. This is yet another reason why choosing to play at a casino that has a safe license is important.

    Getting help directly from the gambling authority is not always necessary, or even an option. A lot of regulators have now enforced third-party dispute resolution. This means casinos must have an agreement with an arbitrator who will look into disputes on the behalf of players from a particular casino. This ensures your dispute will be reviewed by an objective third party. All trusted online casinos have information about arbitration on their websites if they use this option, or they’ll have the contact information for the gambling authority you should consult. However, you should always try to resolve your issues with the casino first, and a lot of casinos have separate email addresses specifically for handling complaints.

  • If you’re worried about the security of the transactions you’re making at a casino, you should look for a logo with the acronym PCI DSS. This stands for Payment Card Industry Data Security Standard, and this is something the payment industry has created. If you see this logo, it means the casino can be trusted for safe money transactions since they follow all of the rules set by the payment industry. Information about this can also be found in an FAQ section on the casino’s website.

    Another thing to look out for in terms of payments is where your money is kept while you play. Some gambling authorities, all of the best ones actually, regulate what the casino can do with your money while they are holding it. Your money shouldn’t go into a general bank account held by the casino; it should go into an account that is strictly for holding player funds. This means that as long as you have the money in your player account, it can’t be spent by the casino. Your deposit will be kept separate from the operating funds of the casino until your player account is empty, which will happen if you make a funds withdrawal or if you lose the money while playing.

  • The best known system tool for ensuring that a casino offers fair games is eCogra; however, there are other providers that also offer these kinds of systems. You want to make sure that the casino is using a certified third-party control system to ensure that the games of chance you’re playing are actually based on chance and not on other types of metrics. Rigged games are ones that have been set up to pay out less than they claim to or ones that give some players a greater chance of winning than others.

    The eCogra logo can often be found in the footer of the casino’s website, but not all casinos choose to display it. If you can’t see this logo, go to the FAQs and see if you can find information about random number generators. If there are no FAQs on the site, check out their terms and conditions or contact the casino’s support and ask how they ensure their games are safe.

  • An SSL-encrypted website should be mandatory for any casino, and very few casinos operate without this or similar safe encryption features. Always keep in mind that you are giving the casino quite a bit of sensitive information, including your payment details. When you’re uploading and sending documents to verify your identity, you want to make sure that no unauthorized third-party has access to them. Site security, therefore, doesn’t only include the website itself but also what the casino does on the backend. You should always look into a casino’s data security. You’ll normally find information about this in their terms and conditions and their privacy policy. If in doubt, contact their support and ask for more detailed information.

    Most trustworthy casinos have information about site security in the website footer, so simply scroll down and look for the logo of a well-known security system.

  • The gambling license a casino operates under will have a big impact on your security. Not all licenses are equally safe for players for the simple reason that they are issued by different gambling authorities that work in different ways and have different rules. The rules and regulations may be quite similar, but the way they are enforced is a different story entirely. For example, if a casino doesn’t comply with the regulations, some gambling authorities may just issue a fine while others may revoke the casino’s license outright. How often gambling authorities show up for an unscheduled inspection or control will also vary.

    The biggest differences between a safe, high quality gambling license and one that isn’t as good will usually show up in the areas of fair gaming, dispute resolution and the rules and systems for identifying and handling problem gamblers (responsible gambling). If your country of residence has its own gambling authority, playing at casinos that are licensed by them will be the safest option for you. Other international licenses that can be trusted are issued by the Malta Gambling Authority and the Gibraltar Regulatory Authority. Curacao eGaming is getting better at protecting players whereas licenses from Panama and Costa Rica, for instance, are considered less safe. The worst option is obviously a casino with no license whatsoever.

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