Superbet and Gaming Realms announced their partnership as the latter entered the Romanian gaming market. This partnership will see Superbet become the exclusive publisher of Slingo content from Gaming Realms. That includes titles such as Slingo Sweet Bonanza, Red Hot Slingo, and Slingo Extreme.
The Gaming Realms commercial director commented on the latest milestone by the company. Gareth Scott said expanding into regulated markets remains a key focus for the company. That means entering Romania is a big step toward achieving this.
The director further stated the partnership with Superbet is a calculated move to increase Slingo content exposure to Romanian players. Some of the games from Gaming Realms that players can look forward to include:
This is set to happen over the first few months of the partnership powered by consistent content rollout. Also backing this exposure campaign is the launch of streaming initiatives and expanded marketing.
The Superbet gaming, commercial, and content manager also commented on the collaboration with Gaming Realms. Nicholas Yu said the approach by Gaming Realms toward content localization and development offers Superbet a unique marketing chance to introduce new content to players.
Yu also expressed their delight at being the first to market in the jurisdiction. They also expressed delight at launching the content exclusively in collaboration with Slingo IP, a market leader.
The move to enter Romania comes just under a week before Gaming Realms announced its partnership with Pariplay Ltd by Aspire Global. The negotiated content collaboration means it can integrate with the Fusion aggregation platform. The aggregation platform is a product of Pariplay. This then opens up a market of over 15 regulated jurisdictions worldwide such as:
The integration also allows Gaming Realms to distribute its content in a mobile-friendly format. That includes its Slingo titles. Pariplay’s Fusion aggregation is popular in the gaming scene boasting thousands of titles. But on top of that, the platform provides brand awareness and visibility.
The platform offers back-office tools to help in enhancing retention and conversion. This is for an even all-around service. This, in turn, allows business partners to increase their value while facilitating new customer acquisitions.
Gaming Realms continues to enjoy a solid performance in 2021. This is besides its partnership with Pariplay’s Fusion aggregation platform and Superbet. Furthermore, Gaming Realms received a supplier license to operate in the state of Michigan earlier in the year. It first received a provisional license in January 2021.
The company’s Q3 trading update showed the company’s increased performance of its games in European and North American markets. Gaming Realms already boasts a license in Pennsylvania and New Jersey while its Ontario license application is under review.