The iGaming group, SkillOnNet has made its debut in the Mexican market with its popular PlayUZU brand. The company has put a lot of money into a TV advertising campaign to help launch its product in the country.
Mexico is a huge market for online gambling, and it is one that SkillOnNet will be hoping to tap into. The PlayUZU brand has been one of the company’s most popular in Spanish-speaking markets and the company believes it will continue to be a success in Mexico. SkillOnNet has recently been awarded a license to operate in the market.
This version of the PlayUZU Casino will be localized for a Mexican audience. The brand will have a selection of payment methods for locals. SkillOnNet is hoping it will be a success and they can build on it for other Latin American markets. The company is backing the brand with a big advertising campaign that features TV adverts and the use of local influencers and celebrities.
PlayOJO, the casino’s sister has proven to be a huge success in Europe. SkillOnNet will hope to build on this by replicating many of the same features with PlayUZU. This includes the lack of wagering requirements and a feature that provides money back during live in-play betting.
The casino will also feature a localized bingo product. Bingo is hugely popular in Mexico and SkillOnNet will be hoping to take advantage of that. The operator will also focus on its ‘casino only’ approach. The company will not be seen as a sportsbook that just has a casino attached, instead, it will focus fully on providing players with a great online casino experience. The operator has a catalog full of slots from top developers.
Head of Corporate Development at SkillOnNet, Maor Nutkevitch had something to say about the launch. They said that they were thrilled to be entering such an exciting market. They pointed to the company’s success in Spanish and Portuguese markets as a reason they believe they can perform well in Mexico.
They added that Mexico is a key market in the area. Nutkevitch described their company’s approach as being both disruptive and creative. They said that their strategy could span across both live and digital platforms and that it will help drive up brand awareness in the country in next to no time.
SkillOnNet is a big name in the iGaming industry. The company has been around since 2005 and it operates across markets in both Europe and Latin America. Its slots and games catalog is home to over 1,200 unique titles and it is constantly looking for more expansion opportunities.