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888 Stops Operations in New Jersey Ahead of Sports Illustrated Launch

888 is about to launch a new Sports Illustrated branded sportsbook in the state of New Jersey. As such, its 888 sports betting brand will stop accepting bets in the state ahead of the new launch.

A New Sports Illustrated Gambling Site To Launch

888 Holdings has had a lot of success in New Jersey. The operator first began providing its services through the 888sport brand back in 2018 when it first received its license. Since then it has earned itself a fine reputation as a top provider in the state. 

The company announced that it had agreed to a deal to launch a brand-new Sports Illustrated branded sportsbook and casino in June 2021. Sports Illustrated is somewhat of an icon in American sports and the brand will no doubt prove to be a huge success. 

New Jersey will not be the first state to receive the new brand. 888 has also recently signed deals to launch in Colorado, Indiana, and Iowa later in the year. Colorado was the first to launch the Sports Illustrated brand back in September 2021 and has so far seen great success. The company also confirmed in December that it has been granted a license in West Virginia and that it will launch the brand there. 

A Fruitful Partnership 

All of these deals have been made possible through an agreement between 888 and Authentic Brands. Authentic Brands bought Sports Illustrated for $110m back in 2019. The deal between ABG and 888 looks to be a promising one for both parties. 

The importance of this partnership was highlighted by Yaniv Sherman, the Senior Vice President of 888. They said that they have created a strong opportunity for themselves to build on the platform provided by Sports Illustrated. They believe it will be a good chance to grow their customer base and that the move will prove cost-effective at boosting both brands. 

About 888

888 is one of the most recognizable brands in sports betting and casino. The company’s full title is 888 Holdings and it was founded back in 1997. The company is publicly traded and is one of the biggest gambling companies in the world. 

The company owns several popular websites. This includes 888Sport, 888Casino, and 888Poker. 888Sport is probably the best-known brand, offering a huge selection of sports betting products as well as great bonuses and promotions for new and existing customers. You can find out more about the site by checking out our detailed 888Sport review.

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Liam Hoofe
Liam Hoofe
Published: 08 Jan 2022
Updated: 13 Mar 2023
Liam is a skilled writer and journalist, highly regarded for his perceptive examination of the gambling industry. He specializes in online casinos and sports betting, and his work has been published in top-tier publications. Here at GoodLuckMate, Liam covers the latest industry news and has also authored various gambling guides, offering both beginners and experienced players in-depth analyses of games and strategies.

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