The Belgian Gaming Commission has launched the “Always Play Legally” campaign. This campaign aims to educate gambling enthusiasts on the consequences of playing on legal and illegal gambling platforms. The campaign is in partnership with licensed online gambling platforms in the country.
The Belgian gambling watchdog launched a campaign dubbed “Always Play Legally” on 26 April 2021. According to the regulator, the campaign is in partnership with licensed online gambling operators in Belgium. This campaign is expected to run until the start of the UEFA Euro 2021 tournament expected to kick off on June 11.
The regulator aims to educate the general public, especially gamblers about the differences between gambling legally and illegally. This campaign partnership with online gambling operators will see the operators display the Always Play Legally logo on their platforms. However, operators will have to receive written permission from the regulator to display the logo.
A report by the regulator indicated that around 20% of Belgian gamblers prefer playing on unlicensed platforms instead of the licensed platforms. Unlicensed sites don’t undergo regular checks by the regulator.
The regulator said that playing such platforms comes with massive risks. That’s because the websites don’t offer player protection including a guarantee on paying out winnings. However, the Belgian Gaming Commission was quick to point out that players not always aware of the risks they run when gambling on unlicensed platforms. The regulator also defended the players saying they are not always clear to them whether a site is legal or not.
The campaign plans on using video clips in addition to the Always Play Legally logo. These clips intend to answer commonly asked questions about the differences between unlicensed and licensed gambling platforms. On top of that, these clips will highlight the risks of playing on unlicensed platforms.
Belgium has been in a race to ensure it offers player protection while fighting illegal gambling. Just last month, the Belgian Gaming Commission signed a Memorandum of Understanding with Dutch regulator, de Kansspelautoriteit (KSA). The memorandum will see both regulators work in tandem to fight illegal gambling, prevent gambling addiction, and protect gamblers.
In February, Belgium moved to reduce the maximum number of online sports betting licensees. A royal decree amended the number downwards from 34 to 31. The Commission has licensed 24 F1 operators including Bwin, Betway, and Unibet.