Sportfive which is the company behind award-winning gaming and sports betting operator VBet announced its decision to appoint Laure Boulleau as its online sports betting ambassador. The deal with the now-retired female pro soccer player is the first of its kind in French sports betting circles.
The deal with the international sports marketing agency will see Boulleau become VBet’s brand ambassador. This deal is quite significant. And it’s because this is the first time a female soccer star will fly the brand of a French sports betting operator. But this is no coincidence. It aligns with VBet’s ambitions of promoting equality and diversity.
The partnership with the French soccer star is a strategic move. Despite the star being retired, Boulleau still holds a prestigious spot in women’s sports. The star boasts a following on social media with well over 1.7 million subscribers.
Her career is quite stellar as well. She played for Paris Saint-Germain as well as the French women’s national team. Plus, she comes in with a wealth of experience that is set to benefit VBet.
Boulleau commented on the deal with VBet expressing her excitement. She also acknowledged the fact that she is the first ambassador in women’s football betting. Boulleau concluded her statement by expressing her satisfaction with partnering with VBet. The French star says they have quite an adventure to explore as they share similar visions of engaging their respective communities.
Sportfive is the string behind the deal to choose Boulleau as VBet’s ambassador. Laurent Moretti commented on this milestone deal expressing their excitement to walk VBet into this deal. The Sportfive managing director for France said that the marketing agency is more than happy about its involvement in diversifying the sports betting industry.
The official concluded by saying they went for Laure Boulleau who is a retired French international player because they embody what VBet is about.
VBet Group and Softconstruct CEO also commented on the partnership with French star. David Ozararat said picking Boulleau couldn’t be any easier. They further added the entire VBet is more than proud to work with a professional player. One who has shown nothing but exemplary performance as a female athlete. The official went to state Boulleau oozes sharp analytical acumen around football. And this goes to show just how stellar she is in this field.
Ozararat finished their statement by telling their players to look out for more innovative and exclusive experiences. This was about the deal with Laure Boulleau.
The deal with the French star came after VBet sealed another brand ambassador deal with Oleksandr Zinchenko late in 2021. Zinchenko is a Ukrainian national currently playing for Manchester City as a left-back in the English Premier League.